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H&M Group Ventures, previously known as H&M CO:LAB, was established in 2015 and is headquartered in Sweden. The firm focuses on supporting entrepreneur-led companies by providing both capital and industry expertise. This venture capital firm is part of the H&M Group, which is known for its commitment to sustainability and innovation in the fashion sector.
As of now, H&M Group Ventures has made significant strides in the startup ecosystem, particularly in sustainable fashion. The firm emphasizes long-term investments and aims to scale proven concepts while pursuing joint ventures and potential acquisitions. The organization is strategically positioned to enhance H&M Group’s offerings, including direct-to-consumer brands and new recycled materials.
H&M Group Ventures invests in entrepreneur-led startups primarily in three areas: Sustainable Fashion, New Business Models, and Enablers and Services. The firm seeks to make long-term investments that can scale proven concepts, thereby complementing H&M Group’s existing customer offerings. The investment strategy includes a focus on innovative business models and sustainable practices, which align with the growing demand for environmentally responsible solutions in the fashion industry.
The geographic focus of H&M Group Ventures spans Europe and Asia, allowing the firm to tap into diverse markets and emerging trends. The organization is particularly interested in startups that can enhance the fashion supply chain through technology, such as SaaS solutions and AI applications.
H&M Group Ventures has invested in several notable companies that align with its focus on sustainable fashion and innovative business models. The portfolio includes:
These investments reflect H&M Group Ventures' commitment to supporting startups that drive sustainability and innovation in the fashion industry.
Nanna Andersen: Managing Director with extensive experience in the fashion industry.
Johan Ek: Portfolio Operations and Finance Manager, skilled in managing financial operations within venture capital.
Kathy Gromotka: Investment Manager with a focus on identifying promising startups.
Laura Coppen: Investment Manager who specializes in sustainable business models.
Martin Svensson: Investment Manager with expertise in scaling startups.
Matilda Borg: Investment Associate involved in supporting portfolio companies.
Cassandra Zetterquist: Investment Associate focused on operational support.
Ayca Kaya: Business & Investment Strategist with a background in strategic planning.
Michaela Carlzon: M&A and Portfolio Risk Lead, overseeing risk management.
Filippa Bergvall: Communications & Relations Lead, managing external communications.
Maria Celinder: Legal Manager (Group Legal) with expertise in venture capital law.
Stina Bengtsson: Legal Counsel (Group Legal) providing legal support.
Anna Nordlander: Legal Counsel (Group Legal) specializing in compliance and regulatory matters.
Submit your pitch through their website contact form.
In recent months, H&M Group Ventures has actively participated in industry events, including a side-event at Techarena 2026 and a collaboration at NRF 2026. These activities indicate the firm's ongoing engagement with the startup ecosystem and its commitment to fostering partnerships.
Additionally, the firm continues to explore new investment opportunities within the sustainable fashion sector, aligning with its mission to support innovative startups that can drive change in the industry.
What are H&M Group Ventures' investment criteria?
The firm focuses on entrepreneur-led startups in sustainable fashion, new business models, and enabling services. They look for companies that can scale proven concepts and complement H&M Group’s offerings.
How can startups apply or pitch to H&M Group Ventures?
Startups interested in pitching should prepare a detailed presentation that outlines their business model, market potential, and alignment with H&M Group Ventures' focus areas. Specific application forms or portals are not mentioned.
What makes H&M Group Ventures different from other VC firms?
H&M Group Ventures combines capital investment with extensive expertise from the fashion industry, providing startups with unique insights and resources that can enhance their growth potential.
What is the geographic scope of H&M Group Ventures?
The firm primarily invests in Europe and Asia, allowing it to engage with diverse markets and innovative startups across these regions.
What is H&M Group Ventures' approach to post-investment involvement?
While specific details on post-investment involvement are not provided, the firm emphasizes long-term partnerships and scaling proven concepts, suggesting active engagement with portfolio companies.
What is the typical check size for investments?
Specific check sizes are not disclosed, but the firm focuses on long-term investments that can significantly impact the growth of its portfolio companies.
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