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Ground Game is a venture capital organization founded in 2022, based in Indianapolis, Indiana. The firm focuses on supporting early revenue, seed-stage B2B SaaS companies. Established by experienced enterprise software executives, Ground Game emphasizes the importance of strong customer signals and the integration of machine learning and artificial intelligence in driving innovation.
The team consists of seasoned professionals who have founded, built, operated, and sold companies in the enterprise space. Ground Game is committed to fostering relationships with founders who possess a deep understanding of their market challenges, ensuring they receive the guidance and resources necessary for success. The firm currently manages a portfolio of 11 companies, reflecting its active engagement in the B2B SaaS sector.
Ground Game invests in early revenue, seed-stage B2B SaaS companies that demonstrate strong customer signals. The firm is particularly interested in leveraging machine learning and artificial intelligence to create opportunities for founders, helping them innovate and scale effectively. Ground Game prioritizes founders who have firsthand experience with the problems they aim to solve, often referred to as 'durable founders.'
The investment strategy is centered on an operator-led support model, where partners leverage their extensive experience and networks post-investment. This approach ensures that portfolio companies receive not only capital but also strategic guidance and operational support tailored to their specific challenges. Ground Game's geographic focus is primarily on the United States, allowing them to concentrate their efforts on a familiar market.
Ground Game's portfolio includes 11 companies, each contributing to the B2B SaaS landscape:
Aman Brar - Founding Partner: Aman has been recognized as a Top 50 SaaS CEO by Software Report. He founded and led Canvas, which was acquired by Jobvite, and has extensive experience in CEO roles from zero-revenue to $100M+ software companies, with a strong background in M&A.
Josh Kline - Founding Partner: Josh has over 15 years of experience in go-to-market strategies at Sutter Hill-backed companies. His notable exits include Data Domain (acquired), Pure Storage (IPO), and Snowflake (IPO), totaling over $100B in market capitalization.
Jared Adams - Operating Partner: Jared has shared exits at Canvas and Apparatus, focusing on Product, Engineering, and Operations. He has a zero-to-one builder profile, bringing valuable insights to portfolio companies.
Justin Christian - Advisory Board: Justin is the CEO of BCForward, one of the top 10 largest Black-owned companies in the US.
Ting Gootee - Advisory Board: Ting is the CEO of TechPoint and a former CIO at Elevate, contributing significant industry expertise.
Kelly Pfledderer - Advisory Board: Kelly is the founder of Apparatus and the CEO of Haywire, bringing a wealth of experience in the software sector.
To pitch Ground Game, founders should submit their decks through the provided application URL: Submit your deck. It is recommended to include comprehensive details about the startup's market, product, traction, and how it plans to utilize machine learning or AI.
Ground Game values clear and concise presentations that highlight the founder's understanding of their market challenges. While specific response time expectations are not disclosed, founders can anticipate a thorough review process given the firm's commitment to supporting its portfolio companies.
In October 2023, Ground Game confirmed a $2M seed round investment in Yourco, a two-way communication platform for non-desk employees. This investment highlights Ground Game's active engagement in supporting early-stage B2B SaaS companies.
Ground Game Ventures has been recognized in various industry publications, including WeDeal and Private Equity International, showcasing its commitment to the B2B SaaS sector and its operator-led investment approach.
What are Ground Game's investment criteria?
Ground Game focuses on early revenue, seed-stage B2B SaaS companies that demonstrate strong customer signals. They prioritize founders who have firsthand experience with the problems they aim to solve.
How can I apply or pitch to Ground Game?
Founders can submit their pitch decks through the application URL: Submit your deck. It is advisable to include detailed information about the market, product, and traction.
What makes Ground Game different from other VCs?
Ground Game employs an operator-led support model, leveraging the extensive experience and networks of its partners to provide tailored guidance and operational support to portfolio companies.
What is Ground Game's geographic scope?
The firm primarily focuses on investments within the United States, allowing them to concentrate on a familiar market and its unique challenges.
What is the typical check size for investments?
While specific check sizes are not disclosed, Ground Game invests in seed-stage companies, indicating that their investments are likely to align with typical seed funding ranges.
What kind of post-investment involvement can founders expect?
Ground Game partners are actively involved with portfolio companies, providing strategic guidance, operational support, and leveraging their networks to help founders navigate challenges and scale effectively.
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