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Futuretense Capital is a women-led venture fund based in Vancouver, founded to support early-stage, women-founded consumer brands. The firm emphasizes building a future that prioritizes health, sustainability, and empathy. Established by Amanda Lee Smith and Lindsay White, both co-founders of the branding agency Monday, Futuretense Capital leverages their extensive experience in brand-building to empower its portfolio companies.
The fund currently manages a portfolio of four companies and focuses on investments in North America, particularly Canada. Futuretense Capital aims to create a positive impact by investing in brands that align with its values, fostering a community of women entrepreneurs who are committed to responsible consumer products.
Futuretense Capital invests in early-stage companies, particularly those founded by women. The fund's investment strategy encompasses pre-seed, seed, and seed-plus stages, targeting sectors such as better-for-you consumer packaged goods (CPG), plant-based living, mushrooms and psychedelics, women's health, gut health, outdoor and active lifestyles, and circularity. The firm seeks visionary founders who are building healthy, regenerative companies that resonate culturally.
Investors at Futuretense Capital look for brands that emphasize health, sustainability, and empathy. They provide more than just capital; they offer brand strategy, positioning, and category narrative support, drawing from their deep expertise in consumer markets. Founders pitching to Futuretense should clearly articulate how their brand aligns with these values and why it is women-led or woman-founded.
Futuretense Capital's portfolio includes four notable companies:
These companies exemplify Futuretense Capital's commitment to investing in innovative consumer products that prioritize health and sustainability.
Amanda Lee Smith - Co-Founder: Amanda is a co-founder of Monday, a branding agency, and has a background in copywriting and brand strategy. She has worked with notable brands such as adidas, lululemon, Arc'teryx, MEC, and EA Sports.
Lindsay White - Co-Founder: Lindsay is also a co-founder of Monday and has expertise in consumer brand positioning, particularly in the outdoor market. Her experience as a copywriter turned strategist complements the firm's focus on brand-building.
To pitch Futuretense Capital, founders should visit their website at futuretensecapital.com or email futuretensecapital@gmail.com. It is advisable to include a clear overview of the business model, market opportunity, and how the brand aligns with the fund's focus on health, sustainability, and women-led initiatives. There is no specific pitch form, and the application process is rolling, so founders can expect a timely response.
As of May 2023, Futuretense Capital has been actively promoting its mission to support women-founded brands. The firm has highlighted its portfolio companies, which include innovative consumer products that align with its values of health and sustainability. No specific recent investments or exits have been publicly announced.
What are Futuretense Capital's investment criteria?
Futuretense Capital focuses on early-stage, women-founded consumer brands that emphasize health, sustainability, and empathy. They are particularly interested in sectors such as better-for-you CPG, plant-based living, women's health, and outdoor lifestyles.
How can I pitch to Futuretense Capital?
Founders can pitch by visiting the Futuretense Capital website at futuretensecapital.com or by emailing their pitch to futuretensecapital@gmail.com. The firm operates on a rolling application cycle.
What makes Futuretense Capital different from other venture funds?
Futuretense Capital is distinct in its commitment to supporting women-founded brands and its focus on health and sustainability. The team offers extensive brand strategy and positioning support, which is integral to their investment approach.
What is the geographic focus of Futuretense Capital?
The firm primarily invests in North America, with a strong emphasis on companies based in Canada.
What is the typical check size for investments?
While specific check sizes are not disclosed, founders should inquire about financial fit through the pitch email before assuming round capacity.
What kind of post-investment support does Futuretense Capital provide?
Futuretense Capital offers brand strategy, positioning, and category narrative support, leveraging the team's experience in brand-building and consumer markets to help portfolio companies succeed.
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