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Formation is a venture capital firm founded by Solly Garber and Leeor Mushin. Established in major U.S. cities, including New York, San Francisco, and Miami, the firm focuses on the pre-seed and seed stages of startup development. Formation emphasizes the importance of relationships and talent cultivation, aiming to create a collaborative environment that supports entrepreneurs during critical early stages.
The firm operates under the philosophy that the 'Formation Stage' is essential for discovery, growth, and conviction. This approach fosters long-term partnerships between founders and investors, which is crucial for navigating the challenges of early-stage development. Formation's commitment to relationship-building positions it as a valuable partner for startups seeking to establish a solid foundation.
Formation primarily invests in the pre-seed and seed stages of startups, with check sizes ranging from $250,000 to $2 million. The firm defines the 'Formation Stage' as a pivotal period where strong relationships between founders and investors are essential. This stage encompasses discovery, growth, and conviction, which are critical for a startup's success.
While Formation does not publicly specify a sector focus, it operates as a generalist firm, supporting a diverse range of industries. The firm is geographically concentrated in North America, particularly in the United States, where it leverages its presence in New York, San Francisco, and Miami to connect with emerging entrepreneurs. Formation's investment strategy prioritizes long-term partnerships over transactional relationships, aligning with its mission to support founders throughout their journey.
Formation has invested in several notable companies, showcasing its commitment to early-stage ventures. The portfolio includes:
These investments reflect Formation's strategy of supporting companies that are in the formative stages of their development, emphasizing the importance of building strong relationships with founders.
Solly Garber - Co-founder. Previously launched Strada and transformed a single family office into a seed-stage investing force. He has led early investments in companies like Headway, Assured, Nourish, Traba, and Krea.
Leeor Mushin - Co-founder. Former Principal at Floodgate, where he made early investments in Twitter, Lyft, Okta, and Twitch. He created the 20|20 Fund at Stanford and has been recognized in TechCrunch and Business Insider for his contributions to venture capital.
To pitch Formation, founders should visit their website at formationvc.com. It is recommended to include a comprehensive pitch deck that outlines the business model, market opportunity, and team qualifications. Formation values clarity and detail in presentations.
While there is no specific application form mentioned, founders should be prepared for a response time that may vary based on the firm's current deal flow. Warm introductions can enhance the chances of securing a meeting with the partners.
What are Formation's investment criteria?
Formation focuses on pre-seed and seed stage investments, typically ranging from $250,000 to $2 million. The firm seeks startups that demonstrate potential for growth and innovation, particularly those that align with their relationship-driven investment philosophy.
How can I pitch to Formation?
Founders can pitch to Formation through their website at formationvc.com. It is advisable to include a clear overview of the business model, market opportunity, and team background in the pitch deck.
What makes Formation different from other VC firms?
Formation emphasizes long-term relationships and collaboration over transactional interactions. This approach allows them to provide ongoing support to their portfolio companies throughout the critical early stages of development.
What geographic areas does Formation focus on?
Formation primarily invests in startups located in North America, with a strong presence in major cities like New York, San Francisco, and Miami.
What type of support does Formation provide to its portfolio companies?
Formation fosters a collaborative environment that encourages discovery and growth. They provide mentorship and resources to help entrepreneurs navigate the challenges of early-stage development.
What is the typical check size for Formation's investments?
Formation typically invests between $250,000 and $2 million in early-stage startups, aligning with industry norms for pre-seed and seed investments.
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