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Form Capital is an early-stage investment fund and design partnership founded by Bobby Goodlatte and Josh Williams. Based in the United States, the firm focuses on providing seed capital and design support to startups. They typically manage investments between $200,000 and $300,000.
Form Capital invests in sectors such as fintech, SaaS, consumer, enterprise, developer tools, and social platforms. The firm provides initial funding of $200,000 to $300,000 and offers complimentary design sprints to founders, covering branding, pitch decks, packaging, and product UX flows.
Notable portfolio companies include Coinbase, Envoy, Linear, Figma, Squarespace, Stripe, and Quip. Other backed companies are Almanac, Instant, Peachy Pay, Supercast, Turntable.fm, and Toucan.
Form Capital runs a program called Form Capital, which offers design sprints to startups, helping them refine their branding, pitch decks, and product UX flows.
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