Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
Creator Ventures is a venture capital firm founded in 2019, originally known as Creator Collective Capital LLP. The firm focuses on early-stage investments in technology related to internet culture, particularly in the consumer internet and creator economy sectors. Creator Ventures has established itself as a significant player in the venture capital landscape, with a total AUM of approximately $65 million following the close of its $45 million Fund II in May 2025.
Initially starting as a $1 million investment club for creators, the firm has evolved to support innovative companies that are shaping the future of digital interactions. The firm is based in London but invests globally, targeting early-stage companies that resonate with digital-native consumers. Creator Ventures has a notable LP base, including respected names like Sequoia and Cendana Capital, which underscores its credibility in the venture capital space.
Creator Ventures invests primarily in sectors such as consumer applications, creative tools, product-led growth (PLG) software as a service (SaaS), and marketplaces. The firm targets early-stage companies that are developing technology relevant to internet culture, with a particular emphasis on AI-driven solutions. This focus aligns with the firm’s belief that consumer businesses have historically driven significant venture outcomes.
The firm is particularly interested in companies that leverage modern go-to-market strategies and resonate with digital-native consumers. Creator Ventures aims to identify startups that are at the intersection of consumer internet and the creator economy, believing that these sectors present substantial opportunities for growth and innovation.
Creator Ventures has built a diverse portfolio of 21 companies, showcasing its commitment to investing in the consumer internet and AI sectors. Notable portfolio companies include:
Sasha Kaletsky: Managing Partner and co-founder of Creator Ventures. Kaletsky has a background in private equity at Bridgepoint and experience at Uber. He co-founded the investment club that preceded Creator Ventures.
Caspar Lee: General Partner and co-founder. Lee is a YouTube creator with over 7 million subscribers, bringing expertise in the creator economy and deal flow through creator networks. He discovered Wild through a LinkedIn DM from the founder.
In May 2025, Creator Ventures closed its $45 million Fund II, more than doubling its inaugural $20 million fund, bringing total AUM to approximately $65 million. This fund will continue the firm's focus on consumer internet with an increased emphasis on AI.
Notable exits from Fund I include Wild, an eco-friendly refillable deodorant brand acquired by Unilever in March 2025, and Runna, a running training app acquired by Strava in April 2025. These exits represent a strong signal for the firm, showcasing its ability to identify successful startups.
What are Creator Ventures' investment criteria?
Creator Ventures focuses on early-stage investments in consumer internet and AI-driven technology. They look for companies that resonate with digital-native consumers and leverage modern go-to-market strategies.
How can I pitch to Creator Ventures?
Founders can pitch their startups through the firm's website. A well-prepared pitch deck that outlines the business model, market opportunity, and team is essential.
What makes Creator Ventures different from other VCs?
Creator Ventures is distinguished by its founders' backgrounds in the creator economy, which informs their investment strategy and ability to identify promising startups. Their focus on consumer internet and AI also sets them apart.
What is the geographic scope of Creator Ventures?
While based in London, Creator Ventures invests globally, targeting innovative companies that align with their investment thesis.
What is the typical check size for investments?
Specific check sizes are not disclosed, but Creator Ventures invests at the pre-seed and seed stages, typically aligning with early-stage funding rounds.
What kind of support do portfolio companies receive?
Portfolio companies benefit from strategic guidance, access to a network of creators and industry experts, and insights into modern go-to-market strategies that resonate with consumers.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.