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Aggregate Media is a venture capital organization founded in 2002 and headquartered in Stockholm, Sweden. The firm focuses on building growth and company value by investing in ambitious brands through media. Since its inception, Aggregate Media has developed expertise in various sectors, including e-commerce, digital services, and B2B companies, and has made over 250 investments.
As of now, Aggregate Media manages a diverse portfolio of companies and has established itself as a key player in the Nordic investment landscape. The firm operates with a team of experienced professionals dedicated to supporting early-stage companies. Their office is located at Humlegårdsgatan 5, 3rd floor, 114 46 Stockholm, Sweden. Aggregate Media's notable milestones include its unique media-for-equity investment model, which allows startups to access premium media channels while receiving strategic support.
Aggregate Media specializes in media-for-equity investments, targeting growth companies in early stages, particularly in the B2C and B2B sectors. The firm focuses on small and medium-sized enterprises looking to strengthen their market presence in the Nordic region. Investment stages include pre-seed, seed, and seed-plus, with check sizes tailored to the needs of the startups.
The organization provides companies with access to premium media channels such as outdoor advertising, print, display, podcasts, and online video. This approach not only enhances visibility but also combines media investments with active advisory services, business development, and strategic support. Aggregate Media seeks founders who demonstrate ambition and a clear vision for growth, ensuring alignment with their investment philosophy.
Aggregate Media has built a substantial portfolio of over 250 companies, showcasing its commitment to supporting innovative startups. Notable portfolio companies include:
This diverse portfolio reflects Aggregate Media's focus on sectors such as commerce, consumer, and SaaS, positioning them as a significant player in the Nordic investment scene.
Peter Brodén: CEO / Founder / Investment Manager. Peter has extensive experience in venture capital and has led numerous successful investments in the Nordic region.
Patrik Rosén: Founder / Investment Manager. Patrik brings a wealth of knowledge in media investments and has been instrumental in developing Aggregate Media's unique investment model.
Carl Johan Aru: Investment Manager. Carl Johan specializes in identifying promising startups and has a strong background in business development.
Malin Selander: Investment Financial Manager. Malin oversees financial operations and ensures that portfolio companies are well-supported in their financial strategies.
Per Ekström: Senior Marketing Advisor. Per provides marketing expertise to portfolio companies, helping them enhance their market presence through effective media strategies.
To pitch Aggregate Media, founders should use the preferred channel provided on their website: Submit your business plan. It is important to include a comprehensive deck that outlines the business model, market opportunity, and growth strategy. Founders can expect a response within a reasonable timeframe, but it is advisable to follow up if no communication is received.
Aggregate Media has been active in the media-for-equity space, with recent developments including the acquisition of portfolio companies by Collaxio. Additionally, portfolio company Yazen reported impressive revenue growth, highlighting the effectiveness of Aggregate Media's investment approach. The firm regularly publishes blog posts that cover significant updates, interviews, and insights into their portfolio, showcasing their ongoing commitment to supporting growth-oriented companies.
What are Aggregate Media's investment criteria?
Aggregate Media invests in early-stage growth companies, particularly in the B2C and B2B sectors. They focus on small and medium-sized enterprises in the Nordic region that demonstrate ambition and a clear growth strategy.
How can I apply or pitch to Aggregate Media?
Founders can submit their business plans through the pitch application URL: Submit your business plan. It is advisable to include detailed information about the business model, market opportunity, and growth strategy.
What makes Aggregate Media different from other venture capital firms?
Aggregate Media's unique media-for-equity investment model allows startups to access premium media channels while receiving strategic support. This combination enhances visibility and market presence for their portfolio companies.
What is the geographic scope of Aggregate Media's investments?
The firm primarily focuses on the Nordic region, investing in companies that are looking to strengthen their market presence within this area.
What is Aggregate Media's post-investment involvement like?
Aggregate Media combines media investments with active advisory services, business development, and strategic support, ensuring that portfolio companies receive comprehensive assistance in their growth journey.
What is the typical check size for investments?
Aggregate Media invests at the pre-seed, seed, and seed-plus stages, with check sizes tailored to the specific needs of the startups they support.
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