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Camelfarm Capital is a global investment fund established in 2023, focusing on the consumer goods sector. Founded by the team behind Zee.Dog, the fund was created by entrepreneurs for entrepreneurs, emphasizing a founder-centric approach. The fund's inception followed the successful acquisition of Zee.Dog by Petz for R$715 million, which provided the initial capital for their investment activities.
Currently, Camelfarm Capital targets a fund size of R$70–100 million (approximately $14–20 million USD) for its first vehicle. As of early 2023, the fund had raised about 60% of its target. The firm operates with a global perspective, particularly focusing on opportunities in Latin America.
Camelfarm Capital specializes in investments within the consumer packaged goods (CPG) sector, including wellness and food & beverage. The fund targets startups at the pre-seed to Series A stages, with check sizes ranging from $500,000 to $5 million. A key aspect of their investment strategy is a focus on capital-efficient business models that can withstand challenging market conditions.
The firm’s investment thesis revolves around 'camel' startups, which are defined as resilient consumer brands capable of surviving economic dry spells. This approach contrasts sharply with the traditional unicorn model, as Camelfarm Capital seeks to build durable businesses that prioritize sustainability and efficiency.
Thadeu Diz — Co-founder and Partner. Thadeu is a former co-founder of Zee.Dog, where he played a pivotal role in brand development and market strategy.
Felipe Diz — Co-founder. Felipe, brother of Thadeu, also co-founded Zee.Dog and brings extensive experience in consumer brand management.
Rodrigo Monteiro — Co-founder. Rodrigo is another co-founder of Zee.Dog, contributing his expertise in scaling consumer brands.
Cesar Villares — Partner. Cesar adds depth to the team with his background in venture capital and consumer goods.
To pitch Camelfarm Capital, founders should use the contact email info@camelfarmcapital.com or visit their website at camelfarmcapital.com. A concise pitch deck that outlines the business model, market opportunity, and financial projections is essential. Response times may vary, so patience is advised after submission.
As of 2023, Camelfarm Capital is in the process of raising its first fund, targeting R$70–100 million (approximately $14–20 million USD). The fund was seeded by the founders' own capital following the acquisition of Zee.Dog by Petz for R$715 million in 2021. The firm has expressed interest in expanding its investment reach into the Saudi Arabian market, indicating a strategic growth trajectory.
Recent coverage in Brazilian tech and business outlets highlights the fund's unique focus on capital-efficient consumer brands, positioning it as a notable player in the venture capital landscape.
What are Camelfarm Capital's investment criteria?
Camelfarm Capital focuses on consumer goods startups, particularly in the wellness and food & beverage sectors. They prefer companies that demonstrate capital efficiency and resilience in their business models.
How can I pitch to Camelfarm Capital?
Founders can pitch their startups by visiting the Camelfarm Capital website at camelfarmcapital.com or by emailing info@camelfarmcapital.com. A well-prepared pitch deck that outlines the business model, market opportunity, and financial projections is recommended.
What makes Camelfarm Capital different from other investors?
Camelfarm Capital is unique in its focus on capital-efficient consumer brands, contrasting with the typical unicorn model. The founders' entrepreneurial background allows them to provide valuable mentorship and strategic guidance to portfolio companies.
What is the geographic focus of Camelfarm Capital?
The firm has a global investment approach, with a particular emphasis on opportunities in Latin America. They are also exploring potential expansions into markets like Saudi Arabia.
What is the typical check size for investments?
Camelfarm Capital typically invests between $500,000 and $5 million in each startup, depending on the stage and needs of the business.
What kind of support do portfolio companies receive?
In addition to capital, Camelfarm Capital offers strategic guidance and mentorship from experienced entrepreneurs who have successfully navigated the consumer goods landscape. This support is designed to help startups scale effectively.
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