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Who it is for

Embed is for early AI founding teams. Conviction says it gravitates toward technical teams that build quickly and pragmatically. Founders may apply before incorporating or without a cofounder, and having already raised money does not make a team too late to apply. Pursuing one of Conviction’s listed startup ideas is not required.

Check if you are eligible

Check your eligibility for Embed

Admissions and application

The application requires a founder introduction video of no more than two minutes. A product demo video is optional but recommended, with a two-minute maximum; a pitch deck is also optional.

How to go about it

  1. Read what it asks for

    Who can apply, how people get in and whether it is open right now.

  2. Have something to show

    Programs pick people whose work they can already point to. Put yours where it can be found.

  3. Apply the way the program asks

    The program has not published how to apply. Terms and dates change. Check the official page before you act.

Questions about this program

Can founders apply before incorporating or without a cofounder?

Yes. Conviction says people may apply before incorporating and without a cofounder. It also says it helps solo founders and people seeking cofounders make matches before and during Embed.

Does having already raised money make a team ineligible?

No. Conviction says that having already raised money does not make a team too late to apply.

What application materials are required?

A founder introduction video of no more than two minutes is required. A product demo video, also capped at two minutes, is optional but recommended; a pitch deck is optional.

Is in-person attendance required throughout Embed?

No. Conviction’s FAQ requires in-person attendance for a programming weekend and demo event, rather than residence in San Francisco throughout the program.

About Conviction

Conviction

Venture Capital

Investing in AI-native companies.

From public sources

What the sources say about Embed

  • Conviction's Why Embed essay expects larger follow-on checks for some Embed companies, without promising follow-on investment to every participant.

    Source: WHY EMBED?

  • The older Conviction/Sarah Guo LinkedIn announcement advertises $150K uncapped investment; its visible relative age is not converted into an exact publication date.

    Source: Conviction Embed | Conviction

  • Dom Cooke's July 2026 Colossus article reports a 10-week Embed experience; this does not verify the seventh cohort's contractual duration.

    Source: Sarah’s Wager

  • Dom Cooke's July 2026 Colossus article reports Conviction has run Embed twice yearly since 2023.

    Source: Sarah’s Wager

  • Lauri Kesküll reports pitching at Conviction's demo day; this does not establish investment raised.

    Source: Lauri Kesküll’s Post

  • Lauri Kesküll reports participating in Conviction Embed for 10 weeks; the visible post does not establish which numbered cohort.

    Source: Lauri Kesküll’s Post

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