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Learn the craft

How the startup world works, in the open

Guides written from the record: how programs pick people, what the money looks like in writing, and how an introduction earns a reply.

The flagship guide

The deal memo, taught properly

The one artifact that outlives every application: what a readable memo contains, what investors skim for, and the dated-notes habit that becomes a track record.

  1. 01What you noticed, dated
  2. 02Why this team, in their words
  3. 03What would change your mind
  4. 04Who should see it, and why them
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The library

Start with the question in front of you