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YETI Capital is a venture capital firm founded in 2017 by Roy Seiders and David Schnadig, based in Austin, Texas. The firm has nearly 50 years of combined experience in building U.S. businesses, particularly in consumer products, technology, and services. YETI Capital focuses on helping founders scale their businesses through a hands-on approach, providing both capital and strategic mentorship.
Currently, YETI Capital manages a portfolio of 15 companies and invests between $1 million and $5 million per company. The firm emphasizes board representation or observer roles to ensure active involvement in the strategic direction of its investments. This operator-led approach allows YETI Capital to leverage the extensive experience of its partners in scaling major consumer brands.
YETI Capital invests primarily in post-revenue companies that have an established employee base and operate in sizeable, growing markets. The firm targets sectors such as consumer products and technology, with a specific focus on companies that demonstrate potential for significant growth. YETI Capital typically invests between $1 million and $5 million per company, aligning its financial support with the operational needs of its portfolio.
The firm prefers to take board representation or observer roles, which allows them to provide strategic advice and mentorship to founders. This approach ensures that YETI Capital is not just a source of capital but also a partner in navigating the complexities of scaling a business. Their investment strategy is designed to support companies that have defined, achievable expansion plans in their respective markets.
YETI Capital's portfolio includes a diverse range of companies primarily in the consumer sector. Notable investments include:
This diverse portfolio reflects YETI Capital's commitment to investing in companies that are well-positioned for growth in the consumer market.
Roy Seiders - Co-Founder; previously co-founded YETI coolers and served as CEO until 2015. He has extensive experience in building consumer brands.
David Schnadig - Co-Founder; led Cortec Group for 25 years, bringing significant private equity experience to the firm.
Joshua Dick - Partner; former CEO of Urnex Brands, with expertise in the international coffee industry.
Doss Cunningham - Partner; Chairman/CEO of Nutrabolt and C4 Energy, co-founder of Arrive Logistics, with a strong background in consumer products.
Maxx Karr - Partner and Managing Director; former Morgan Stanley investment banker who worked on YETI's IPO, bringing financial expertise to the team.
To pitch YETI Capital, founders should visit their website at yeticap.com. It is recommended to include a comprehensive pitch deck that outlines the business model, market analysis, and financial projections. Founders should expect a response time of several weeks, as the firm carefully evaluates each opportunity. Warm introductions are preferred, but cold pitches are also accepted.
In 2023, YETI Capital has continued to expand its portfolio, adding several notable companies in the consumer sector. Recent investments include Tecovas, a direct-to-consumer brand specializing in western boots, and Proper Good, known for its shelf-stable meals. The firm remains active in seeking out promising startups that align with its investment thesis.
YETI Capital has also been recognized in industry publications for its operator-led approach and commitment to providing strategic mentorship to founders. The firm’s partners frequently participate in industry events and discussions, sharing insights on scaling consumer brands.
What are YETI Capital's investment criteria?
YETI Capital focuses on post-revenue companies with an established employee base in sizeable and growing markets. They typically invest between $1 million and $5 million per company.
How can I apply or pitch to YETI Capital?
Founders can pitch their ideas through the YETI Capital website at yeticap.com. It is advisable to include a detailed business plan and financial projections in the pitch deck.
What makes YETI Capital different from other venture firms?
YETI Capital combines capital investment with strategic mentorship and operational expertise, leveraging the extensive experience of its partners in scaling consumer brands.
What is YETI Capital's geographic focus?
The firm primarily invests in companies based in the United States.
What is YETI Capital's involvement post-investment?
YETI Capital prefers to take board representation or observer roles, allowing them to provide ongoing strategic advice and mentorship to their portfolio companies.
What is the typical check size for investments?
YETI Capital typically invests between $1 million and $5 million per company, depending on the specific needs and growth potential of the business.
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