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XV

XV Capital Advisory is an Australia-based sports technology investment and advisory firm that focuses on accelerating and investing in global sports technology companies. It leverages its expertise and network to enhance the value of its portfolio companies.

Founded
2020
Recorded stages
Seed, Series A, Series B, Growth Equity
Focus sectors
AI, SaaS
Recorded regions
Apac, Global

Online destinations

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Official links

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Overview

XV Capital Advisory is a sports technology capital and advisory firm based in Australia, founded around 2020-2021 by James Godfrey and Stirling Mortlock. The firm specializes in investing in sports technology companies that address significant challenges in the sports sector globally. XV Capital combines its governance and advisory expertise with a strong network in sports, technology, AI, brands, media, and capital solutions to enhance the enterprise value of its portfolio companies. The firm operates alongside XV Advisory, providing strategic advice to sports technology companies, sports organizations, governments, and investors, focusing on high-quality global sports technology businesses that demonstrate strong fundamentals and a clear path to value creation.

Focus

XV Capital invests in high-quality global sports technology businesses that demonstrate strong fundamentals, clear differentiation, and a defined path to value creation. The firm targets sectors related to sports technology and AI, focusing on companies that can scale and deliver long-term returns. XV also provides advisory services to assist global sports technology companies in entering the Australian and APAC markets, shaping market entry strategies, and accelerating commercial momentum.

Support

XV Capital enhances the enterprise value of its portfolio companies through strategic advisory services, market entry strategies, and access to a vast network in the sports and technology sectors. The firm focuses on aligning sport and investors to unlock value through innovative technology and solutions.

Questions

What are XV Capital's investment criteria?

XV Capital focuses on high-quality sports technology businesses that demonstrate strong fundamentals, clear differentiation, and a defined path to value creation. The firm invests in Seed, Series A, and Series B stages.

How can I pitch to XV Capital?

Founders can pitch to XV Capital through their website contact form. It is recommended to include a clear business model, market analysis, and how the technology addresses challenges in the sports sector.

What makes XV Capital different from other investors?

XV Capital combines capital investment with advisory services, leveraging its extensive network in sports, technology, AI, and media to enhance the enterprise value of its portfolio companies.

What geographic areas does XV Capital focus on?

While XV Capital is based in Australia, it invests globally, with a particular focus on the Australian and APAC markets.

What is the typical check size for investments?

Check sizes vary depending on the stage of investment and the specific needs of the company, but they are aligned with the requirements of high-quality businesses capable of scaling.

What kind of support does XV Capital provide post-investment?

Post-investment, XV Capital offers governance and advisory expertise, helping portfolio companies navigate market entry strategies and accelerate their commercial momentum.

Check your startup’s fit

Check your startup’s fit with XV

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