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Wilder Capital is a mission-driven investment firm based in North America, specializing in early-stage consumer brands. The firm focuses on the better-for-you food and beverage sector and has a portfolio of 12 companies. They provide both capital and strategic support to help brands thrive in a competitive market.
This firm invests in early-stage companies within the better-for-you food and beverage sector, specifically targeting direct-to-consumer brands. Wilder Capital provides guidance on digital and eCommerce strategies and helps brands secure shelf space in major retailers like Whole Foods and Costco. Investment stages include pre-seed, seed, and seed+ (extension).
Notable companies in Wilder Capital's portfolio include HumanCo, Magic Spoon, LMNT, Serenity Kids, Super Mush, The Coconut Cult, Sound, Holi, Scoops, Beekeeper's Naturals, Rind Snacks, Slate Milk, and Pioneer Pastures.
Submit your pitch through their form at wilder.vc.
Wilder Capital often leads investment rounds, particularly in the pre-seed and seed stages, to help establish strong foundations for their portfolio companies.
The firm is open to follow-on investments, especially for companies that demonstrate significant growth and alignment with their health and wellness mission.
Specific details about the fund size are not publicly available, but Wilder Capital focuses on early-stage investments in the consumer sector.
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