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Wilder Capital is a mission-driven investment company founded to support health and wellness initiatives. Established to invest in early-stage direct-to-consumer food and beverage brands, Wilder Capital emphasizes promoting better health through innovative products. The firm operates primarily in North America and has a portfolio that includes 12 companies.
The organization is structured around a family-run model, with partners Max, Ben, and Andrew Lugavere leading the firm. They focus on providing not only capital but also strategic guidance to their portfolio companies, particularly in digital and eCommerce strategies. This hands-on approach helps brands secure shelf space in major retailers, enhancing their market presence.
Wilder Capital invests in and advises early-stage companies within the better-for-you food and beverage sector. Their investment strategy encompasses pre-seed, seed, and seed-plus stages, allowing them to engage with startups at various points in their development. The firm specifically targets brands that promote health and wellness through innovative food and beverage products.
Investment support includes assistance in digital strategies and eCommerce, which are critical for emerging brands in today's market. Wilder Capital helps companies gain shelf space in prominent retailers such as Whole Foods, CVS, Erewhon, Costco, Target, Kroger, and Walgreens. This focus on retail placement is a key differentiator in their investment approach.
Wilder Capital's portfolio consists of 12 notable companies that exemplify their focus on health and wellness in the food and beverage sector. Key portfolio companies include:
Max Lugavere - Partner/CEO. Max has a background in health and wellness, focusing on innovative food products. He has led various initiatives in the better-for-you sector.
Ben Lugavere - Partner/CFO. Ben brings financial expertise to the firm, managing investments and financial strategies for portfolio companies.
Andrew Lugavere - Partner. Andrew contributes to the firm's strategic direction and investment decisions, leveraging his experience in the food and beverage industry.
To pitch to Wilder Capital, founders should use the contact form available on their website at wilder.vc. It is important to include a comprehensive deck that outlines the business model, market opportunity, and how the product aligns with health and wellness.
As of October 2023, Wilder Capital has been actively investing in early-stage companies within the better-for-you food and beverage sector. Their recent focus has been on supporting brands that align with health and wellness initiatives.
Notable portfolio companies such as HumanCo and Magic Spoon have received attention for their innovative products, reflecting Wilder Capital's commitment to promoting better health through investment.
What are Wilder Capital's investment criteria?
Wilder Capital focuses on early-stage companies in the better-for-you food and beverage sector. They look for brands that promote health and wellness through innovative products and have a strong digital presence.
How can I apply or pitch to Wilder Capital?
Founders can pitch to Wilder Capital through their website at wilder.vc. It is advisable to include a detailed business plan and information on how the product promotes health and wellness.
What makes Wilder Capital different from other investors?
The firm emphasizes a hands-on approach, providing not only capital but also strategic advice in digital and eCommerce. They assist brands in gaining shelf space in major retailers, which is a critical aspect of their support.
What is the geographic scope of Wilder Capital's investments?
Wilder Capital primarily invests in North America, focusing on companies that align with their health and wellness mission.
What is the typical check size for investments?
While specific check sizes are not disclosed, Wilder Capital invests in pre-seed, seed, and seed-plus stages, indicating a range that accommodates early-stage funding needs.
What kind of post-investment involvement can founders expect?
Wilder Capital provides ongoing support in digital strategies and retail placement, actively engaging with portfolio companies to help them grow and succeed in the market.
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