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Whiteboard Capital is an early-stage venture capital firm founded in 2018 by Sandeep Tandon and Anshu Prasher. Based in Mumbai, India, the firm focuses on co-building companies where technology drives innovation. Whiteboard Capital operates primarily at the ideation, pre-seed, and seed stages, investing in startups that are often in their infancy. The firm has grown from a two-person team to an eight-member team, reflecting its commitment to scaling operations and enhancing support for its portfolio companies.
As of December 2023, Whiteboard Capital closed its second fund at INR 300 crore (approximately $36 million), doubling its initial target of INR 150 crore. The firm plans to invest in around 50 companies, allocating 30-35% of its capital to new investments while reserving the remainder for follow-on investments in existing portfolio companies. This growth trajectory highlights Whiteboard Capital's ambition to play a significant role in the Indian startup ecosystem.
Whiteboard Capital adopts a sector-agnostic investment strategy but emphasizes specific sectors such as consumer brands, B2B marketplaces, fintech, and SaaS startups. The firm typically invests at the pre-seed and seed stages, often engaging with founders before their business plans are fully developed. Check sizes generally range from $5 million to $10 million, allowing the firm to secure early equity positions in promising startups.
The firm seeks visionary founders who are passionate about their ideas and are open to refining their products and strategies. Whiteboard Capital provides not only funding but also strategic support and resources, leveraging its network and expertise to help startups navigate the challenges of early-stage growth. This hands-on approach differentiates Whiteboard Capital from other investors, as it aims to co-build companies alongside their founders.
Whiteboard Capital's portfolio includes several notable companies across various sectors:
These companies reflect Whiteboard Capital's focus on technology-driven innovation and its commitment to supporting early-stage startups in India.
Sandeep Tandon - Managing Partner. Sandeep co-founded Freecharge, a mobile recharge platform acquired by Snapdeal and later Axis Bank. He brings extensive experience in the fintech sector.
Anshu Prasher - Partner. Anshu has a background in venture capital and has been instrumental in building Whiteboard Capital's investment strategy.
Nitesh Vaghela - CFO. Nitesh oversees financial operations and strategy, ensuring the firm's fiscal health.
Subodh Jalori - Senior Associate. Subodh supports deal sourcing and portfolio management, leveraging his analytical skills.
Shifani Jesani - Senior Associate. Shifani focuses on market research and due diligence for potential investments.
Bhanu Mitra Bulusu - Associate. Bhanu assists in evaluating startups and supporting portfolio companies.
Aryan Khaitan - Associate. Aryan contributes to deal flow management and analysis.
Daksh Juneja - Associate. Daksh is involved in supporting the investment team with research and operational tasks.
Submit your pitch through their website's contact form at [URL]. Ensure your deck clearly outlines your vision and how it aligns with their investment focus.
In December 2023, Whiteboard Capital successfully closed its second fund at INR 300 crore (approximately $36 million), doubling its initial target of INR 150 crore. This fund will focus on investing in around 50 companies, with a significant portion reserved for follow-on investments in existing portfolio companies.
Since its founding in 2018, Whiteboard Capital has expanded its portfolio and team, growing from two to eight members. The firm continues to actively seek out innovative startups in the consumer and fintech sectors, reflecting its commitment to supporting early-stage entrepreneurs in India.
What are Whiteboard Capital's investment criteria?
Whiteboard Capital invests in early-stage startups, primarily at the ideation, pre-seed, and seed stages. The firm focuses on sectors such as consumer brands, fintech, SaaS, and B2B marketplaces. They look for visionary founders who are passionate about their ideas and are open to refining their products and strategies.
How can I apply or pitch to Whiteboard Capital?
Founders interested in pitching to Whiteboard Capital should prepare a detailed pitch deck that outlines their business model, market opportunity, and team. While specific submission channels are not disclosed, reaching out through professional networks or direct introductions is advisable.
What makes Whiteboard Capital different from other investors?
Whiteboard Capital differentiates itself by providing not only funding but also strategic support and resources to its portfolio companies. The firm has a hands-on approach, leveraging its network and expertise to help startups refine their products and strategies.
What is the geographic scope of Whiteboard Capital's investments?
Whiteboard Capital primarily invests in startups based in Asia, with a strong focus on India. The firm aims to support local entrepreneurs and help them scale their businesses in the Indian market.
What is the typical fund size and check size for Whiteboard Capital?
Whiteboard Capital's second fund closed at INR 300 crore (approximately $36 million). The typical check size for investments ranges from $5 million to $10 million, allowing the firm to secure early equity positions in promising startups.
What is Whiteboard Capital's post-investment involvement like?
Whiteboard Capital is actively involved with its portfolio companies, providing strategic guidance and support. The firm aims to co-build companies alongside their founders, helping them navigate the challenges of early-stage growth.
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