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Whiteboard Capital is an institutional venture capital firm founded in 2018 by Sandeep Tandon and Anshu Prasher, based in Mumbai, India. The firm has rapidly evolved from a two-person team to an eight-member team, reflecting its commitment to supporting early-stage startups. Whiteboard Capital focuses on co-building companies where technology drives innovation, emphasizing a hands-on approach to investment. Over the past six years, the firm has established a reputation for its strategic support and resources, which it provides alongside funding to help startups succeed. With a strong belief in the potential of visionary founders, Whiteboard Capital aims to transform innovative ideas into successful businesses. The firm primarily invests at the pre-seed and seed stages, making it an ideal partner for early-stage entrepreneurs looking to scale their ventures.
Whiteboard Capital adopts a sector-agnostic investment strategy, yet it has a pronounced focus on specific sectors including Consumer brands, B2B marketplaces, Fintech, and SaaS startups. The firm seeks to partner with visionary founders who are passionate about transforming their ideas into viable businesses. By providing not only capital but also strategic support and resources, Whiteboard Capital aims to empower startups to navigate the challenges of early-stage growth. The firm is particularly interested in technology-driven innovations that can disrupt traditional markets and create significant value. With a geographic focus on Asia, particularly India, Whiteboard Capital is well-positioned to tap into the burgeoning startup ecosystem in the region. The firm’s investment philosophy revolves around collaboration, where it works closely with founders to refine their business models and accelerate their growth trajectories.
Whiteboard Capital boasts a diverse portfolio of notable investments across various sectors. Among its standout companies is **CRED**, a platform that rewards users for paying their credit card bills, which has gained significant traction in the fintech space. Another key investment is **Damensch**, a premium men's innerwear brand that has carved out a niche in the consumer market. The firm also backs **Apnaklub**, a hyperlocal online buying platform that connects consumers with local retailers. In the healthcare sector, **Zeno Health** serves as an omnichannel pharmacy providing affordable generic medicines. Additionally, **House of Investment Solutions** is a fintech company focused on facilitating access to finance for last-mile retailers. Whiteboard Capital's portfolio also includes a **Pet Care Brand**, which serves as a one-stop shop for pet care in India, and an **EdTech Platform** aimed at upskilling non-tech professionals. This diverse array of investments highlights the firm’s commitment to supporting innovative startups across multiple sectors.
Sandeep Tandon - Co-founder, brings extensive experience in venture capital and startup ecosystems. Anshu Prasher - Co-founder, focuses on strategic partnerships and operational support for portfolio companies.
To pitch Whiteboard Capital, founders should prepare a comprehensive pitch deck that outlines their business concept, market potential, and technology-driven innovation. While specific submission details are not provided, a well-structured approach is recommended. The firm values warm introductions but is open to cold applications as well.
Whiteboard Capital primarily invests at the pre-seed and seed stages, making it an ideal partner for early-stage startups looking for initial funding and support.
Founders interested in pitching to Whiteboard Capital should prepare a clear and concise presentation that outlines their business model, market opportunity, and how they plan to leverage technology for innovation. While specific pitch submission details are not provided, a well-structured pitch deck is essential.
Whiteboard Capital has a sector-agnostic approach but places a notable emphasis on Consumer brands, B2B marketplaces, Fintech, and SaaS startups. The firm seeks to partner with innovative companies in these areas.
While specific check sizes are not disclosed, Whiteboard Capital focuses on early-stage investments, which typically range from pre-seed to seed funding amounts.
Whiteboard Capital primarily invests in Asia, with a strong focus on the Indian startup ecosystem. This geographic focus allows the firm to tap into emerging market opportunities.
In addition to funding, Whiteboard Capital offers strategic support and resources to its portfolio companies, helping them navigate the challenges of early-stage growth and scale their operations effectively.
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