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White Road Investments, founded by Gary Erickson and Kit Crawford, co-founders of Clif Bar & Company, is based in the United States. The firm focuses on funding brands with a mission, emphasizing sustainability, integrity, and community engagement. They manage a portfolio of 20 companies and typically invest between $500,000 and $2 million.
This venture capital firm targets companies with annual revenues between $2 million and $20 million, investing in sectors such as consumer, commerce, healthcare, and food-agtech. Their investment strategy seeks to align mission and values with partners, aiming for both financial returns and positive social impact.
Notable portfolio companies include Honest Kitchen, a natural pet food brand; Public Bikes, a bicycle design company; Rareform, which creates products from recycled materials; YOURSUPER, a health-focused food brand; and Fireclay Tile, a sustainable tile manufacturer. Other investments include Om: Organic Mushroom Nutrition, Nice Recovery, Wild Planet Foods, and Rumpl.
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