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White Road Investments is a venture capital firm founded by Gary Erickson and Kit Crawford, who are also the co-founders of Clif Bar & Company. Established in the United States, the firm focuses on funding brands that prioritize mission-driven values, particularly in the consumer, healthcare, climate, and food-agtech sectors. The organization emphasizes a commitment to sustainability and community engagement, seeking to support businesses that innovate consumer products while promoting health and environmental responsibility.
Currently, White Road Investments manages a portfolio of 20 companies, with a strong focus on emerging, values-driven businesses that generate annual revenues between $2 million and $20 million. The firm offers equity investments ranging from $500,000 to $2 million, aligning its mission and values with those of its partners to achieve both financial and conscious returns. White Road Investments operates primarily in the United States and has a notable presence in Southeast Asia.
White Road Investments targets emerging businesses that align with its mission-driven investment strategy. The firm invests in sectors such as consumer products, healthcare, climate solutions, and food-agtech. Their investment criteria include companies with annual revenues between $2 million and $20 million, which demonstrates a commitment to sustainability and community engagement. The firm offers equity investments ranging from $500,000 to $2 million, focusing on the alignment of mission and values with their partners.
White Road Investments emphasizes the importance of sustainability, integrity, and community engagement in its investment thesis. The firm seeks to partner with businesses that not only aim for financial success but also strive to make a positive impact on society and the environment. This dual focus on financial and conscious returns sets White Road Investments apart in the venture capital landscape.
White Road Investments has built a diverse portfolio of 20 companies, focusing on brands that prioritize sustainability and mission-driven values. Notable portfolio companies include:
Gary Erickson: Founder of White Road Investments and co-founder of Clif Bar & Company. He brings extensive experience in building mission-driven brands and has a strong commitment to sustainability.
Kit Crawford: Founder of White Road Investments and co-founder of Clif Bar & Company. She has a background in promoting health and environmental responsibility through consumer products.
Deven Clemens: Managing Partner at White Road Investments, responsible for overseeing investment strategies and portfolio management.
Jenn Kao: Partner at White Road Investments, focusing on identifying and supporting emerging brands that align with the firm's mission.
Rich Boragno: Chief Financial Officer, managing financial operations and ensuring the firm's investments align with its values.
Gregg Bagni: Partner at White Road Investments, involved in sourcing and evaluating potential investment opportunities.
Catherine Udd: Team Member, contributing to various operational aspects of the firm.
To pitch to White Road Investments, founders should visit their website at whiteroadinvestments.com. It is essential to include a detailed pitch deck that outlines the business model, mission alignment, and financial projections. The firm prefers pitches that clearly demonstrate how the startup's values align with their investment thesis.
Response times may vary, but founders should expect to hear back within a few weeks after submission. Warm introductions are encouraged, as they can enhance the chances of securing a meeting with the investment team.
As of March 2026, White Road Investments continues to expand its portfolio, focusing on mission-driven brands in the consumer and sustainability sectors. The firm has recently added several notable companies to its investment roster, enhancing its commitment to supporting businesses that prioritize health and environmental responsibility.
In recent months, White Road Investments has been actively engaging with its portfolio companies, providing strategic guidance and resources to help them scale effectively. The firm remains dedicated to aligning its investments with brands that share its values, ensuring a positive impact on society and the environment.
What are the investment criteria for White Road Investments?
White Road Investments focuses on emerging, values-driven businesses in the consumer, healthcare, climate, and food-agtech sectors. They target companies with annual revenues between $2 million and $20 million and offer equity investments ranging from $500,000 to $2 million.
How can I apply or pitch to White Road Investments?
Founders can submit their pitches through the White Road Investments website at whiteroadinvestments.com. It is advisable to include detailed information about the business model, mission alignment, and financial projections in the pitch deck.
What makes White Road Investments different from other venture capital firms?
White Road Investments emphasizes a commitment to sustainability, integrity, and community engagement. They seek to align their investments with brands that prioritize mission-driven values, aiming for both financial success and positive societal impact.
What is the geographic scope of White Road Investments?
The firm primarily operates in the United States but also has a notable presence in Southeast Asia, allowing them to tap into diverse markets and opportunities.
What is the post-investment involvement like at White Road Investments?
White Road Investments adds value to its portfolio companies through strategic guidance, a strong network in the sustainability sector, and a commitment to aligning business practices with conscious consumerism. They actively engage with their portfolio companies to support their growth and mission alignment.
What is the typical check size for investments?
White Road Investments typically invests between $500,000 and $2 million in each portfolio company, depending on the specific needs and growth potential of the business.
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