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TruStage Ventures is the corporate venture capital arm of TruStage, focusing on investments in fintech companies that enhance financial services for credit unions. Based in Madison, Wisconsin, it leverages its parent company's extensive distribution network.
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TruStage Ventures, founded around 2016, is the corporate venture capital arm of TruStage, which was formerly known as CMFG Ventures. The organization is dedicated to investing in fintech startups that can be integrated into the credit union sector, aiming to improve financial services for consumers. With a strategic focus on partnerships, TruStage Ventures has invested over $350 million across 121 companies, supporting a diverse range of fintech innovations. The firm operates two investment vehicles: a general fund for multistage investments and the Discovery Fund, which specifically targets early-stage companies led by underrepresented founders. TruStage Ventures is committed to leveraging its parent company's extensive network to facilitate growth and innovation in the financial services industry.
TruStage Ventures primarily invests in fintech companies that can be integrated into the credit union ecosystem. The firm focuses on various stages of investment, from pre-seed to later rounds, with a particular emphasis on lending, banking technology, financial wellness, and insurtech. The Discovery Fund aims to support early-stage companies led by BIPOC, LGBTQ+, and women founders, promoting financial inclusion and innovation.
TruStage Ventures adds value to its portfolio companies by providing access to a vast network of credit unions, facilitating partnerships that enhance distribution and customer reach. The firm also offers strategic guidance and support in navigating the financial services landscape, particularly for fintechs aiming to serve credit union members.
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