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Supply Change Capital is an early-stage venture capital firm founded in 2023 by Shayna Harris and Noramay Cadena. The firm is headquartered in the United States and focuses on modernizing food systems through technology investments across the food supply chain. With a fund size of $40 million, Supply Change Capital aims to support innovations that enhance logistics, automation, and ingredient intelligence.
The firm has a strong commitment to diversity, prioritizing investments in businesses led by underrepresented founders. Approximately 80% of its portfolio companies are Latinx, Black, or female-led, reflecting its mission to transform the food economy at the intersection of food, culture, and technology. As of 2023, Supply Change Capital has invested in 15 companies, with a target portfolio size of 25 companies from its inaugural fund.
Notable milestones include being recognized by ImpactAssets 50 as an impact investing fund and receiving backing from key limited partners such as General Mills' venture arm, MassMutual, and J.P. Morgan Asset Management. The firm has actively engaged with its portfolio, visiting around 90% of its companies in 2023 to provide tailored support and strategic insights.
Supply Change Capital invests in early-stage sustainable businesses that are revolutionizing the food economy. The firm targets sectors including food-agtech, supply chain manufacturing, biotech, and healthcare. Their investment strategy emphasizes logistics, automation, and predictive tools within the food supply chain, aiming to improve health outcomes, address climate change, and promote inclusivity in food access.
Investment stages include pre-seed, seed, and seed-plus, allowing the firm to engage with startups at various points in their development. The firm seeks technologies that enhance environmental sustainability, nutritional health, and inclusivity in food access. Their thesis centers on securing the future food supply through technology, focusing on sustainable innovations that address pressing global challenges.
Supply Change Capital's portfolio includes a diverse range of companies focused on transforming the food supply chain. Notable portfolio companies include:
These companies reflect the firm's commitment to investing in sustainable and innovative solutions within the food supply chain.
Shayna Harris - Co-Founder and General Partner. Shayna has extensive experience in food and supply chain operations. She met Noramay Cadena approximately 14 years ago in business school and has since focused on investing in sustainable food technologies.
Noramay Cadena - Co-Founder and General Partner. Noramay is an aerospace engineer turned investor with eight years of investing experience. She was previously a General Partner at a micro VC, where she led over 20 investments in manufacturing and supply chain.
Rachel Stinebaugh - Investment Team. Rachel brings expertise in evaluating early-stage startups and has a background in food technology.
Jack Warning - Portfolio. Jack is involved in managing relationships with portfolio companies and providing operational support.
Lori DeLuca - Chief Financial Officer. Lori oversees the financial operations of the firm, ensuring compliance and financial health.
Vanessa Rasanen - Executive Assistant. Vanessa supports the team in administrative functions and project management.
Chassitty Saldana - Marketing. Chassitty manages the firm's marketing efforts and communications.
Advisors include:
Mike Brennan - Board Member and Advisor, COO.
Ertharin Cousin - Founder and CEO, Food Systems for the Future.
Jake Gonzalez - Emerging Business and Technology, Ajinomoto.
Miriam Rivera - CEO, Co-Founder and Managing Director, Ulu Ventures.
Neil Willcocks - Food Science, Technology and Innovation Specialist.
Hooman Yazhari - Investor, Operator and Board Member.
To pitch Supply Change Capital, founders should visit the firm's contact page at Supply Change Capital's contact page. The firm prefers direct outreach and encourages startups to provide a clear overview of their business model, market opportunity, and how their innovation aligns with the firm's focus on sustainability and diversity.
In the pitch deck, it is important to include details about the team, traction, and any existing partnerships or customer feedback. Founders should also outline their plans for scaling and how they intend to address climate change or improve health outcomes through their technology.
Response times may vary, but the firm is known for its active engagement with founders. A warm introduction can be beneficial, especially for startups that align closely with the firm's investment thesis.
As of July 2023, Supply Change Capital has deployed over $13 million across 15 startups from its inaugural $40 million fund. The firm is actively building its portfolio, with a target of 25 companies from Fund I.
In 2023, the firm visited approximately 90% of its portfolio companies, providing tailored support and strategic insights. This hands-on approach has been a hallmark of their investment strategy.
Supply Change Capital has been recognized by ImpactAssets 50 as an impact investing fund, highlighting its commitment to diversity and sustainability in the food sector.
Looking ahead, Fund II is planned to begin building in 2024, although no close announcement has been confirmed as of now.
What are Supply Change Capital's investment criteria?
Supply Change Capital focuses on early-stage sustainable businesses in sectors such as food-agtech, supply chain manufacturing, biotech, and healthcare. They prioritize companies led by underrepresented founders and seek innovations that enhance logistics, automation, and ingredient intelligence.
How can I apply or pitch to Supply Change Capital?
Founders can submit their startup for consideration through the contact page on Supply Change Capital's website. The firm encourages direct outreach and provides a clear channel for inquiries.
What makes Supply Change Capital different from other venture firms?
The firm emphasizes diversity in its portfolio, with approximately 80% of its companies being Latinx, Black, or female-led. Additionally, Supply Change Capital provides hands-on support and has visited around 90% of its portfolio companies in 2023 to offer tailored guidance.
What is the geographic scope of Supply Change Capital's investments?
Supply Change Capital invests globally, targeting innovative companies across various regions. Their portfolio spans multiple U.S. states and includes at least one international company based in Rosario, Argentina.
What is the fund size and check size range for Supply Change Capital?
Supply Change Capital's inaugural fund is $40 million, with investments typically made at the pre-seed, seed, and seed-plus stages. Check sizes vary depending on the specific needs of the startups.
What type of post-investment involvement does Supply Change Capital have?
The firm is known for its hands-on approach, providing operational support and strategic insights to portfolio companies. They prioritize in-person engagement and have actively visited their portfolio companies to ensure tailored guidance.
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