The Founder's Guide to

Smash Capital

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Overview

Smash Capital is a growth equity firm founded in 2021 by Eric Garland, Kevin Mayer, Evan Richter, and Brad Twohig. The firm is headquartered in Los Angeles, California, with an additional office in Brooklyn, New York. Smash Capital focuses on investing in growth-stage technology companies that have the potential to redefine their markets. The firm has a total of $1.5 billion in assets under management (AUM) and has made over $4 billion in venture capital investments, alongside more than $100 billion in control transactions.

Smash Capital operates with a smaller team structure, fostering an entrepreneurial culture that emphasizes collaboration and innovation. The firm has a portfolio of 20 active companies, including seven unicorns, and has established a reputation for its distinctive brand and media capabilities, which it leverages to enhance the market presence of its portfolio companies.

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Frequently Asked Questions

What are Smash Capital's investment criteria?

Smash Capital invests in growth-stage technology companies that are category-defining and have the potential to build iconic brands. The firm focuses on sectors such as AI, fintech, healthcare technology, and gaming.

How can I apply or pitch to Smash Capital?

Founders can pitch to Smash Capital through their website at smashcap.com. It is advisable to include a detailed business plan and information about the team and market opportunity in the pitch deck.

What makes Smash Capital different from other growth equity firms?

Smash Capital differentiates itself through its unique focus on brand and media capabilities, which it leverages to enhance the market presence of its portfolio companies. The firm has a history of significant investments and control transactions, providing a wealth of experience to its partners.

What is the geographic scope of Smash Capital's investments?

While Smash Capital is primarily based in the United States, its investment portfolio spans globally, including companies in Europe and emerging markets.

What is the typical check size for investments?

Smash Capital typically invests between $10 million and $100 million in growth-stage companies, depending on the specific needs and growth potential of the business.

What kind of post-investment involvement does Smash Capital have?

Smash Capital actively supports its portfolio companies by providing access to its extensive network and expertise in brand and media, helping them to scale and enhance their market presence.

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