Skip to content

Silver Falcon Capital

Silver Falcon Capital is a direct investment firm based in the United States, focusing on partnering with emerging consumer brands to support their growth. Founded by Brian France, the firm leverages industry experience to assist companies in various sectors.

Recorded stages
Growth Equity
Focus sectors
Consumer, Fintech
Recorded regions
United States

Online destinations

Find Silver Falcon Capital online

Where to find this organization online, grouped by who runs each page. A link here does not mean the organization controls it.

Official links

Pages the organization runs itself.

Overview

Silver Falcon Capital is an entrepreneurially-minded direct investment firm founded by Brian France. The organization is based in the United States and focuses on partnering with emerging brands to support their growth. Brian France, known for transforming NASCAR into a global sports entertainment powerhouse, established the firm to help promising brands navigate the challenges of scaling effectively.

The firm invests in consumer brands across various sectors, including consumer packaged goods (CPG), restaurants, and financial technology (FinTech). Silver Falcon Capital provides funding and strategic support in areas such as product development, design, finance, operations, and consumer marketing, leveraging industry experience to assist companies at different stages of growth.

Focus

Silver Falcon Capital invests in consumer brands across various sectors, including consumer packaged goods (CPG), restaurants, and financial technology (FinTech). The firm provides funding and strategic support in areas such as product development, design, finance, operations, and consumer marketing, taking a hands-on approach to assist companies at different stages of growth.

Support

Silver Falcon Capital adds value to its portfolio companies through hands-on support in brand development, strategy, operations, marketing, and organizational development. The firm emphasizes long-term value creation and partners with entrepreneurs to enhance their business concepts.

Check your startup’s fit

Check your startup’s fit with Silver Falcon Capital

Similar investors

Organizations that do similar work to Silver Falcon Capital.

All investors
Andreessen Horowitz logoInvestor

Andreessen Horowitz, also known as a16z, is a prominent venture capital firm based in Silicon Valley, founded in 2009. The firm invests across various sectors, supporting companies from early-stage startups to growth-stage firms.

General Catalyst logoInvestor

General Catalyst is a venture capital firm based in Cambridge, Massachusetts, that invests in early-stage and growth-stage companies across various sectors, focusing on technology-driven solutions.

Sequoia Capital logoInvestor

Sequoia Capital is a venture capital firm based in Silicon Valley, established in 1972. It invests in technology companies at various stages, focusing on long-term partnerships with founders.

Bessemer Venture Partners logoInvestor

Bessemer Venture Partners is a venture capital firm based in Redwood City, California, with additional offices in major cities across the U.S. and internationally. The firm invests in a wide range of sectors, supporting entrepreneurs from early-stage startups to growth-oriented businesses.

Superscout Pro

Find faster. Show up verified. Keep your deals private.

$99a year, or $12 a month
Get Pro

Is this page right?Reviewed · How the research works

Something's off