InvestorLong-term value creation through strategic investments.

Shenasa VC, also known as Pishgaman Amin Sarmayeh Pasargad, is an Iranian venture capital firm based in Tehran, focusing on early-to-mid-stage technology startups across various sectors. Established in 2012, it operates as the VC arm of Pasargad Financial Group.
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Shenasa VC, formally known as Pishgaman Amin Sarmayeh Pasargad, was founded in 2012 and operates as the venture capital arm of Pasargad Financial Group, one of Iran's largest private financial institutions. With a focus on technology-driven businesses, Shenasa has made over 170 investments, primarily in early-to-mid-stage startups across sectors such as health tech, fintech, and ICT. The firm emphasizes innovation, social responsibility, and profitability, contributing to job creation and supporting millions of users in Iran. Shenasa also runs an accelerator program called 'Trig Up' to nurture emerging startups.
Shenasa VC primarily targets early-to-mid-stage investments, leading Seed and Series A rounds while also participating in co-investments. The firm has a strong focus on technology-driven businesses that are beginning to demonstrate product-market fit, with a diverse portfolio spanning health tech, fintech, mobility, ICT, food security, energy, and mining.
Shenasa VC adds value to its portfolio companies through its accelerator program, Trig Up, which provides support and resources to help startups scale and succeed in the competitive market. The firm leverages its connections within the Pasargad Financial Group to facilitate growth and access to additional funding.
Shenasa VC primarily invests in early-to-mid-stage technology-driven startups, focusing on sectors such as fintech, healthcare, mobility, energy, food-agtech, and artificial intelligence. The firm leads Seed and Series A rounds and looks for companies that are beginning to demonstrate product-market fit.
Founders interested in securing investment from Shenasa VC should prepare a detailed pitch deck that outlines their business model, market opportunity, and growth strategy. It is advisable to highlight any traction or product-market fit achieved to date.
Shenasa VC is distinguished by its status as the first venture capital firm in Iran and its affiliation with Pasargad Financial Group, which enhances its financial capacity for investments. The firm also operates an accelerator program, Trig Up, providing additional resources and support to its portfolio companies.
The firm primarily invests in startups based in Iran, reflecting its commitment to supporting the local entrepreneurial ecosystem. This focus allows Shenasa VC to leverage its understanding of the market dynamics and regulatory environment.
Shenasa VC typically invests between $14,000 and $46,000 in its portfolio companies, aligning its investment strategy with the needs of early-stage startups.
Shenasa VC adds value to its portfolio companies through its accelerator program, Trig Up, which offers mentorship, resources, and access to additional funding opportunities. The firm actively engages with its startups to facilitate their growth and success in the market.
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