The Founder's Guide to

Serena

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Overview

Founded in 2008, Serena is a venture capital firm based in Europe, focusing on early-stage technology investments. The firm has a team of 36 professionals, with over 50% having founded or led companies themselves. This operational experience allows Serena to provide significant support to its portfolio companies. The firm manages an impressive €1 billion investment program, targeting innovation across various sectors.

Serena has established itself as one of the largest French-origin venture capital firms, with a portfolio of over 100 companies. The firm primarily invests in early-growth stages, specifically from Pre-Seed to Series A, and aims to back 15 to 20 teams each year. Notable milestones include successful exits such as Dataiku, LaFourchette, and AramisAuto, showcasing Serena's ability to identify and nurture high-potential startups.

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Frequently Asked Questions

What are Serena's investment criteria?

Serena focuses on early-stage technology companies, particularly in sectors like applied AI, energy transition, fintech, healthcare, and commerce. The firm typically invests between €100,000 and €15 million in Pre-Seed to Series A rounds.

How can I apply or pitch to Serena?

Founders can pitch their ideas through Serena's website at serena.vc. It is recommended to provide a clear overview of the business model, market opportunity, and team background in the pitch.

What makes Serena different from other VC firms?

Serena's team has significant operational experience, with over 50% of its members having founded or led companies. This allows the firm to provide deep operational support and strategic guidance to its portfolio companies.

What is Serena's geographic scope?

Serena primarily invests in entrepreneurs based in Europe and the United States, focusing on scalable digital business models.

What is the typical check size for investments?

Serena invests between €100,000 and €15 million in initial funding rounds, depending on the stage and potential of the company.

How involved is Serena post-investment?

Serena is known for its deep operational involvement with portfolio companies, providing strategic guidance, access to a broad network, and resources to help scale their businesses effectively.

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