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Sarson Funds, Inc. is a digital asset investment firm founded in 2018 and headquartered in Indianapolis, Indiana. The firm focuses on providing risk-managed cryptocurrency investment strategies tailored for accredited investors and financial professionals. Sarson Funds emphasizes transparency, research, and risk management in its approach to digital asset investing, aiming to educate and empower clients navigating the complexities of the cryptocurrency landscape.
As of now, Sarson Funds manages a team of 14 professionals and operates six distinct digital asset hedge funds. Each fund targets a specific sector within the cryptocurrency space, including DeFi and stablecoins. The firm has established a reputation for bridging traditional finance with digital assets, leveraging the extensive Wall Street experience of its founder, John Sarson, who has over 15 years in the industry.
Notable milestones include the launch of a cryptocurrency financial advisor certification program, which aims to educate financial advisors on digital asset portfolio allocation. Sarson Funds continues to engage with the market through educational content and research, solidifying its position as a key player in the digital asset investment sector.
Sarson Funds specializes in a variety of cryptocurrency investment strategies, including small-cap and large-cap cryptocurrencies, income generation from crypto investments, and innovative blockchain projects. Their investment approach includes a multi-strategy product targeting emerging small-cap cryptocurrencies and a rules-based process for diversifying capital across large-cap assets. The firm operates across several stages of investment, including Friends & Family, Angel, Seed, Series A, Series B, Series C, and Growth Equity.
The firm’s geographic focus is primarily on North America, particularly the United States. Sarson Funds actively seeks opportunities in sectors such as web3, AI, fintech, and social platforms. Their investment thesis emphasizes risk-managed strategies that bridge traditional finance with digital assets, catering specifically to accredited investors and financial professionals. Sarson Funds looks for founders who demonstrate a strong understanding of their market and possess innovative ideas that align with the firm’s focus on risk management and transparency.
Sarson Funds has made notable investments in several innovative companies within the cryptocurrency and blockchain sectors. Key portfolio companies include:
Additionally, Sarson Funds has participated in funding rounds for ULTRADE, raising $2.4 million in the DeFi sector, and The Arena, which secured $2 million in the social sector. The firm’s portfolio reflects a commitment to investing in companies that are at the forefront of blockchain innovation and digital asset management.
John Sarson: CEO & Founder of Sarson Funds, John Sarson has over 15 years of experience on Wall Street, having worked with firms such as Guggenheim and Lord Abbett. He is a recognized speaker in the investment community, particularly at events like SuperReturn North America.
Jahon Jamali: Co-Founder of Sarson Funds, Jahon Jamali has been instrumental in shaping the firm’s investment strategies and operational framework. His background includes significant experience in financial services and technology.
To pitch Sarson Funds, founders should utilize the contact information provided on their website. A well-structured pitch deck should include an overview of the business model, market analysis, financial projections, and the team’s background. The firm prefers to receive pitches via email at info@sarsonfunds.com.
Response times can vary, but founders can generally expect to hear back within a few weeks. Warm introductions are beneficial but not mandatory. It is crucial to clearly articulate how the startup aligns with Sarson Funds' focus on risk-managed cryptocurrency investments.
Sarson Funds offers a cryptocurrency financial advisor certification program aimed at educating financial advisors on digital asset portfolio allocation. This program allows advisors to earn continuing education credits while enhancing their understanding of cryptocurrency investments.
Through this initiative, Sarson Funds seeks to improve the overall knowledge base of financial professionals, enabling them to better serve their clients in the rapidly evolving digital asset landscape.
In recent months, Sarson Funds has been active in publishing educational content, with blog posts covering topics such as stablecoins and blockchain technology. Their blog features a consistent output, with multiple posts published in March and April 2026, indicating ongoing engagement with current trends in the cryptocurrency space.
Additionally, Sarson Funds participated in funding rounds for two notable portfolio companies: ULTRADE, which raised $2.4 million, and The Arena, which secured $2 million. These investments reflect the firm’s commitment to supporting innovative projects in the DeFi and social sectors.
What are Sarson Funds' investment criteria?
Sarson Funds focuses on risk-managed cryptocurrency investment strategies, targeting accredited investors and financial professionals. They invest across various stages, including Friends & Family, Angel, Seed, Series A, Series B, Series C, and Growth Equity. The firm seeks opportunities in sectors such as web3, AI, fintech, and social platforms.
How can I pitch to Sarson Funds?
Founders can pitch to Sarson Funds by visiting their website at sarsonfunds.com or by emailing them directly at info@sarsonfunds.com. It is recommended to include a detailed business plan and financial projections in the pitch.
What makes Sarson Funds different from other investors?
Sarson Funds emphasizes risk management and transparency in its investment strategies. The firm also offers educational programs, including a cryptocurrency financial advisor certification, which sets it apart from traditional venture capital firms.
What is the geographic scope of Sarson Funds?
The firm primarily focuses on investments within North America, particularly in the United States. This geographic concentration allows them to leverage local market knowledge and regulatory familiarity.
What is the typical check size for investments?
Sarson Funds typically invests between $2 million and $2.4 million in their portfolio companies, depending on the stage and potential of the investment opportunity.
What kind of support do portfolio companies receive?
Sarson Funds provides educational resources, research, and strategic guidance to its portfolio companies. Their focus on risk management helps startups navigate the complexities of the cryptocurrency market.
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