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Rhyz Inc.
Rhyz Inc. is the strategic investment and acquisition arm of Nu Skin Enterprises, based in Provo, Utah. It focuses on acquiring established brands in the beauty, wellness, and lifestyle sectors to enhance Nu Skin's product offerings.
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Overview
Rhyz Inc. serves as the strategic investment and acquisition arm of Nu Skin Enterprises, a publicly traded beauty and wellness company. Established in 2018 and based in Provo, Utah, Rhyz focuses on building a synergistic portfolio of consumer, technology, and manufacturing companies that complement Nu Skin's core business. The firm operates more like a corporate acquirer and brand incubator than a traditional venture capital fund, pursuing full acquisitions of established brands rather than minority stakes. Rhyz aims to create value that benefits the broader Nu Skin ecosystem, leveraging its affiliate distribution platform and product innovation capabilities.
Focus
Rhyz Inc. specializes in acquiring established consumer brands within the beauty, wellness, and lifestyle sectors. The firm evaluates potential acquisitions for their operational synergy with Nu Skin's distribution infrastructure and product innovation roadmap, aiming to incubate and scale meaningful businesses that align with Nu Skin's strategic goals.
Support
Rhyz provides its portfolio companies with access to Nu Skin's extensive affiliate distribution network, manufacturing relationships, and product science expertise, facilitating growth and innovation within the beauty and wellness sectors.
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