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Redrice Ventures is a venture capital firm founded in 2017 and headquartered in London, UK. The firm focuses on supporting founders who are creating innovative consumer brands and platforms, as well as related B2B technology solutions. Since its inception, Redrice Ventures has established itself as a key player in the UK venture capital scene, particularly in the consumer sector.
As of 2026, Redrice Ventures manages a fund size of £75 million, with a commitment from the British Business Bank of up to £45 million through the Enterprise Capital Funds (ECF) program. This partnership underscores the firm’s focus on creative industries and its commitment to fostering impactful consumer brands. Redrice Ventures has a portfolio of seven companies, reflecting its targeted investment strategy.
The firm operates with a team of experienced professionals, including founders and industry experts, who bring a wealth of knowledge in brand strategy and market engagement. Redrice Ventures is dedicated to investing in companies that not only aim for financial success but also contribute positively to society.
Redrice Ventures invests primarily in UK-based seed and Series A stage companies with global ambitions. The firm targets companies generating revenue of up to £10 million, with aspirations to scale to £100 million or more. Their investment strategy emphasizes premium, purpose-driven consumer brands and related B2B technology solutions, particularly at the intersection of creativity and commerce.
Investment sectors include consumer goods, commerce, healthcare, food-agtech, and the creator economy. Redrice Ventures seeks brands that foster community engagement and have a meaningful purpose beyond financial metrics. The firm values companies that are category leaders and have a clear plan for growth, focusing on those that can create impactful movements in their respective markets.
Check sizes typically range from £200,000 to £2 million per initial investment, with an annual deployment capacity of up to £10 million into early-stage consumer brands. Redrice Ventures also emphasizes collaboration and co-investment opportunities, leveraging its strong network in the sports and entertainment sectors to enhance portfolio growth.
Redrice Ventures has a diverse portfolio of seven companies, each representing its commitment to premium, purpose-driven brands. Notable portfolio companies include:
This portfolio reflects Redrice Ventures' focus on brands that not only aim for financial success but also contribute positively to society and engage with their communities.
Tom March: Founder & Investor. Tom has extensive experience in venture capital and brand strategy, having worked with various startups to enhance their market presence.
Robert Senior: Brand Master. Former Global CEO of Saatchi & Saatchi, Robert brings a wealth of knowledge in brand identity and storytelling.
Gabbie Swycher: Investor. Gabbie focuses on identifying promising startups and supporting their growth through strategic investments.
Jonathan Heilbron: Leadership & Strategy Specialist. Jonathan provides insights into operational strategies and leadership development for portfolio companies.
Claudia Yupangco: Investor. Claudia is involved in sourcing and evaluating potential investment opportunities.
Sir Andy Murray: Associate Partner. The renowned tennis player contributes his expertise in sports and entertainment to the firm's investment strategy.
Alistair Brownlee, MBE: Associate Partner. Alistair, an Olympic champion, brings insights from the sports industry to enhance portfolio growth.
Helen Connor: Operations & Finance Manager. Helen oversees the operational and financial aspects of the firm, ensuring efficient management of resources.
To pitch Redrice Ventures, founders should submit their pitch decks through the online submission portal available at this link. It is important to include a comprehensive overview of the business model, market opportunity, and growth strategy. The firm prefers pitches that emphasize community engagement and a purpose-driven mission.
Response times can vary, but founders can expect to hear back within a few weeks. Warm introductions are encouraged, as they can enhance the likelihood of a favorable review.
In February 2026, Redrice Ventures announced a significant commitment from the British Business Bank, securing up to £45 million through the Enterprise Capital Funds (ECF) program. This funding will support the firm's ongoing investments in creative industries.
Recently, portfolio company Untamed raised €11.6 million in Series B funding, indicating strong growth and market demand for its sustainable pet food products. By Rotation also secured €2.7 million to expand its fashion rental platform, showcasing the firm's successful investment strategy.
Redrice Ventures continues to engage actively with its portfolio, providing strategic support and leveraging its network to enhance growth opportunities for its companies.
What are Redrice Ventures' investment criteria?
Redrice Ventures invests in UK-based seed and Series A stage companies that are generating revenue of up to £10 million and have a plan to scale to £100 million or more. The firm focuses on premium, purpose-driven consumer brands and related B2B technology solutions.
How can I pitch to Redrice Ventures?
Founders can submit their pitch decks through the firm's website at this link. It is recommended to include a clear business model, market analysis, and growth strategy in the pitch.
What makes Redrice Ventures different from other VCs?
Redrice Ventures emphasizes community engagement and purpose beyond financial metrics. The firm seeks to support brands that create meaningful movements in their sectors, focusing on the intersection of creativity and commerce.
What is the typical check size for investments?
Redrice Ventures typically invests between £200,000 and £2 million in initial funding rounds, depending on the specific needs and potential of the startup.
What is the geographic focus of Redrice Ventures?
The firm primarily invests in UK-based companies but has a global outlook, seeking startups with international ambitions.
What kind of support does Redrice Ventures provide to its portfolio companies?
Redrice Ventures offers strategic support in brand identity, storytelling, and cultural relevance, connecting portfolio companies with a strong network in the sports and entertainment sectors to enhance their growth potential.
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