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Pure Imagination Brands is a venture capital organization founded in 2019 and based in Santa Monica, California. The firm focuses on supporting innovative companies that create impactful products and services across various sectors. With a total of 19 investments, Pure Imagination Brands emphasizes sustainability and ethical practices in its investment strategy.
The organization was co-founded by Josh Resnick, a former executive at Mattel, and Rosie O'Neill, co-founder of the premium candy brand Sugarfina. Their extensive experience in consumer brands allows them to provide valuable insights and operational support to portfolio companies. Pure Imagination Brands operates as a non-lead co-investor, participating in funding rounds from pre-seed to late-stage investments.
As of now, the firm has not disclosed its total assets under management (AUM) or specific fund sizes. However, it has established a reputation for investing in early-stage disruptive consumer brands that align with its values of sustainability and ethical practices.
Pure Imagination Brands invests in a diverse range of sectors, including food-agtech, consumer products, healthcare, commerce, fintech, edtech, AI, web3, energy, and climate. The firm targets early-stage disruptive consumer brands that prioritize sustainability and ethical practices. Their investment strategy spans multiple stages, including pre-seed, seed, seed+, Series A, and Series B.
The organization seeks to partner with entrepreneurs who are creating impactful products and services. They emphasize the importance of sustainability in their investment thesis, looking for brands that align with their values. Pure Imagination Brands typically participates as a non-lead co-investor, which suggests a preference for smaller check sizes and collaborative investment approaches.
Pure Imagination Brands has a notable portfolio of 19 companies, showcasing its commitment to sustainability and innovation. Key portfolio companies include:
Other notable mentions in their portfolio include ADVEKIT, BILLIE, THE BOUQS, DIASPORA, HARPER WILDE, KIMAI, and MUD">WTR.
Josh Resnick: Co-Founder of Pure Imagination Brands, Josh has a background as a former executive at Mattel, where he gained extensive experience in consumer brands. His expertise lies in operational strategy and brand development.
Rosie O'Neill: Co-Founder of Pure Imagination Brands, Rosie co-founded Sugarfina, a premium candy brand. Her experience in building consumer brands and understanding market dynamics contributes significantly to the firm's investment strategy.
To pitch to Pure Imagination Brands, founders should visit their website at pureimaginationbrands.com. The firm does not specify a formal application process, but it is advisable to include a clear business model, market analysis, and alignment with their sustainability values in the pitch deck.
While there are no specific response time expectations mentioned, founders should be prepared for a thorough review process. Warm introductions may enhance the chances of receiving a response, given the firm's collaborative investment approach.
Recently, Pure Imagination Brands participated in a $6 million Seed round for Robin Golf, a brand focused on golf clubs and apparel. This investment reflects the firm's ongoing commitment to supporting innovative brands that align with their sustainability and ethical values.
As of now, the firm has made a total of 19 investments, showcasing its active role in the venture capital space. Pure Imagination Brands continues to seek opportunities in early-stage disruptive consumer brands across various sectors.
What are the investment criteria for Pure Imagination Brands?
The firm invests in early-stage disruptive consumer brands across various sectors, emphasizing sustainability and ethical practices. They focus on companies that create impactful products and services.
How can I apply or pitch to Pure Imagination Brands?
Founders can submit their pitches through the firm's website at pureimaginationbrands.com. The firm does not specify a formal application process, but a clear presentation of the business model and alignment with their values is recommended.
What makes Pure Imagination Brands different from other venture capital firms?
Pure Imagination Brands emphasizes sustainability and ethical practices in its investment strategy. The firm operates as a non-lead co-investor, allowing them to collaborate with other investors while providing operational support based on the founders' extensive experience in consumer brands.
What is the geographic scope of Pure Imagination Brands?
The firm primarily invests in companies based in the United States, focusing on innovative brands that align with their investment thesis.
What is the typical check size for investments?
While specific check sizes are not disclosed, Pure Imagination Brands participates as a non-lead co-investor, suggesting that they typically invest smaller amounts compared to lead investors in funding rounds.
What kind of post-investment involvement does Pure Imagination Brands have?
The firm provides strategic support and resources to its portfolio companies, leveraging the operational experience of its founders to help brands grow and thrive in competitive markets.
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