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Pure Imagination Brands is a venture capital organization based in the United States, focusing on supporting disruptive brands and their entrepreneurs. They invest across various sectors, including food and beverage, personal care, wellness, and technology. The firm emphasizes sustainability and ethical practices in its investment approach.
This organization invests in pre-seed to Series B companies, particularly in food-agtech, consumer, healthcare, and commerce sectors. They prioritize brands that create impactful products and services while adhering to sustainable and ethical practices.
Notable portfolio companies include ABBOT'S Gourmet, which offers plant-based food; BARNANA, known for healthier banana-based snacks; CANDID WHOLESALE, a platform for moving wholesale online; CURIE, providing clean personal care products; and THRIVE MARKET, an online marketplace for organic brands. Other investments include ADVEKIT, BILLIE, THE BOUQS, DIASPORA, HARPER WILDE, KIMAI, and MUD/WTR.
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