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Primary Venture Partners is a seed-stage VC founded in 2015 by Ben Sun and Brad Svrluga in NYC. $1.65B across five funds, 272 investments. Team of ~60 with 20+ operational staff outnumbering investors 2:1. Portfolio companies 2x more likely to raise Series A, 19x more likely to reach $1B+ valuation. Fund V ($625M) closed Feb 2026.
B2B SaaS, fintech, healthtech, AI/DevTools, built world/supply chain. Low-volume high-conviction: 2-3 deals/year from ~100 screened.
7 unicorns: Alloy, Chief, Electric, K Health, Slice, Vestwell, Coupang. IPOs: Coupang ($102B), Latch. Exits: Jet.com ($3.3B to Walmart), Mirror ($500M to Lululemon).
To approach Primary Venture Partners, founders should email sam@primary.vc with their pitch. The firm prefers low-volume, high-conviction deals, typically making 2-3 investments per year from a pool of around 100 screened opportunities.
Primary Venture Partners has been actively investing, with 19 investments made in 2025 alone. Their latest investment occurred on February 11, 2026, as they continue to support innovative startups across various sectors.
Primary Venture Partners invests in Pre Seed, Seed, and Series A stages.
You can pitch by emailing sam@primary.vc.
The firm focuses on sectors including AI, fintech, healthcare, and B2B SaaS.
The check size ranges from $100K to $10M, with a sweet spot of $5-10M.
Primary Venture Partners primarily invests in the United States, with a focus on New York City and expanding nationwide.
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