Peterson Ventures

Peterson Ventures is an early-stage venture capital firm based in Salt Lake City, Utah, focusing on seed and pre-seed investments in sectors like eCommerce and SaaS. The firm connects Utah founders with Bay Area networks.

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Overview

Peterson Ventures is a venture capital firm based in Salt Lake City, Utah, founded in 2008 as the venture arm of Peterson Partners. The firm aims to support entrepreneurs in building successful businesses, primarily at the seed stage. It specializes in sectors such as digital commerce and software as a service (SaaS), emphasizing strong teams focused on achieving product-market fit. Peterson Ventures has a notable portfolio that includes companies like Allbirds and Ethos, and it is recognized for its unique strategy of linking Utah-based entrepreneurs with networks in the Bay Area.

Focus

Peterson Ventures primarily invests in the seed stage, with a particular emphasis on sectors such as digital commerce and software as a service (SaaS). The firm typically makes investments ranging from $500,000 to $2.5 million, focusing on teams that are capital efficient and poised for growth in their respective markets.

Support

Peterson Ventures adds value to its portfolio companies by leveraging its extensive network, particularly connecting Utah-based founders with resources and opportunities in the Bay Area. The firm also runs a Stanford GSB MBA Fellowship, providing access to a talent pipeline and proprietary deal flow.

Questions

What are Peterson Ventures' investment criteria?

Peterson Ventures primarily invests in seed-stage companies across sectors such as SaaS, digital commerce, fintech, and healthcare. They look for strong, capital-efficient teams that demonstrate a clear path to product-market fit.

How can I apply or pitch to Peterson Ventures?

Founders can pitch to Peterson Ventures through their website at petersonventures.com or by emailing them directly at contact@petersonventures.com. It is advisable to include a detailed business plan and financial projections in the pitch deck.

What makes Peterson Ventures different from other VC firms?

Peterson Ventures differentiates itself by focusing on the Utah startup ecosystem while leveraging connections to the Bay Area. Their Stanford GSB MBA Fellowship provides unique access to talent and deal flow, enhancing their investment strategy.

What is the geographic scope of Peterson Ventures?

The firm primarily invests in North America, with a strong emphasis on startups based in the United States, particularly those in Utah.

What is the typical check size for investments?

Peterson Ventures typically invests between $500,000 and $2.5 million in seed-stage companies, depending on the specific needs and potential of the startup.

What kind of post-investment involvement does Peterson Ventures have?

Peterson Ventures actively supports its portfolio companies by providing access to its extensive network, operational support, and follow-on investment opportunities. They aim to build lasting partnerships with the founders they back.

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