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Peterson Ventures is an investment firm based in Salt Lake City, Utah. It was founded with the aim of supporting entrepreneurs in building successful businesses, particularly at the seed stage. The firm focuses on creating lasting partnerships with business builders.
Peterson Ventures invests primarily in the seed stage of companies, with a focus on sectors such as digital commerce and software as a service (SaaS). The firm typically makes investments ranging from $500,000 to $2.5 million, emphasizing backing strong, well-rounded teams that are capital efficient and focused on achieving product-market fit in large and growing markets.
Notable portfolio companies include: **Allbirds**: A footwear brand made with wool. **Ethos Life**: A modern, consumer-friendly life insurance provider. **Lucid Software**: A company offering graphical web applications for collaboration. **Nomi Health**: A network for care collaboration. **Blue Matador**: A cloud infrastructure monitoring startup. **Game Closure**: A company focused on game development. The firm has also had several successful exits, including companies acquired by major firms such as Walmart, Gap Inc., and Salesforce.
To approach Peterson Ventures, founders should prepare a concise pitch that highlights their business model, market potential, and team strengths. Interested parties can reach out via email at contact@petersonventures.com.
Peterson Ventures primarily invests in the seed stage of companies.
The firm focuses on digital commerce and software as a service (SaaS) sectors.
Peterson Ventures typically invests between $500,000 and $2 million.
Peterson Ventures invests in North America, specifically in the United States.
You can pitch Peterson Ventures by emailing them at contact@petersonventures.com.
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