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Peterson Partners

Peterson Partners is an independent investment firm based in Salt Lake City, Utah, focusing on private equity, venture capital, and search funds. With over $2 billion in assets under management, they partner with exceptional entrepreneurs across various sectors.

Founded
2003
Recorded stages
Pre Seed, Seed
Focus sectors
SaaS, Consumer, Healthcare
Recorded regions
North America, United States

Online destinations

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Official links

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Overview

Peterson Partners is an investment organization founded by Joel Peterson in 2003, based in Salt Lake City, Utah. With over 20 years of experience, the firm focuses on partnering with entrepreneurs to build enduring enterprises across various sectors. They operate three main investment arms: Peterson Private Equity, Peterson Ventures (VC), and Search Funds, targeting exceptional entrepreneurial leaders who demonstrate grit and passion. The firm has invested in over 300 companies, including notable names like Allbirds and Breeze Airways.

Focus

Peterson Partners invests in private equity, venture capital, and search funds, targeting exceptional entrepreneurial leaders. The firm focuses on businesses in digital commerce and SaaS, particularly in the pre-seed and seed stages, while also supporting lower middle market companies in various sectors including software, healthcare, and consumer technology.

Support

Peterson Partners adds value to its portfolio companies by leveraging its extensive network, particularly connecting Utah founders with Bay Area resources. The firm also runs programs like the Stanford GSB MBA Fellowship to support entrepreneurial growth.

Questions

What are Peterson Partners' investment criteria?

Peterson Partners looks for exceptional entrepreneurial leaders who demonstrate grit and passion. They focus on businesses in consumer technology, healthcare, and digital commerce.

How can I pitch to Peterson Partners?

Founders can reach out via email at contact@petersonpartners.com. A well-prepared pitch deck that outlines the business model, market opportunity, and team is essential.

What makes Peterson Partners different from other investors?

The firm emphasizes building enduring enterprises and partners closely with entrepreneurs to navigate challenges. Their focus on sectors like healthcare and consumer technology sets them apart.

What is the geographic scope of Peterson Partners?

Peterson Partners primarily invests in North America, focusing on companies based in the region.

What is the typical check size for investments?

While specific check sizes are not disclosed, Peterson Partners invests in both venture capital and private equity, indicating a range of investment amounts depending on the opportunity.

What kind of support do portfolio companies receive?

Peterson Partners provides operational support, mentorship, and access to a network of industry leaders to help portfolio companies grow and succeed.

Check your startup’s fit

Check your startup’s fit with Peterson Partners

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