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Pereg Ventures is a New York-based venture capital firm founded in 2012, focusing on early-stage startups in the U.S. and Israel. The firm has a strong emphasis on B2B data solutions that enhance consumer-driven enterprises. Pereg Ventures operates primarily in sectors such as retail tech, e-commerce, digital marketing, consumer packaged goods (CPG), media, and behavioral research. The firm leverages advanced technological platforms including AI, big data, blockchain, analytics, and data management to drive innovation.
As of now, Pereg Ventures manages a portfolio of 12 companies and has raised its first fund with a target of $25 million, which was announced around 2015. The firm has a notable history of investing in over 100 startups, showcasing its commitment to the B2B data sector. Pereg Ventures has established a reputation for its deep roots in the Nielsen and retail analytics ecosystems, which informs its investment strategy.
Headquartered in New York City, Pereg Ventures also maintains a presence in Tel Aviv, Israel. The firm is actively engaged in the startup ecosystem, focusing on innovative ventures that leverage data to improve business performance.
Pereg Ventures invests in early-stage companies, specifically targeting pre-seed, seed, and Series A rounds. The firm emphasizes B2B data ventures that assist consumer-driven enterprises in enhancing their performance. Their investment strategy is rooted in the belief that data and AI are pivotal in transforming the business landscape.
The sectors of interest for Pereg Ventures include SaaS, AI, e-commerce, marketing, media, and consumer products. The firm seeks to identify startups that leverage advanced technologies to create innovative solutions. Geographic focus is primarily on the U.S. and Israel, reflecting a strong affinity for the Israel-U.S. corridor in venture capital.
Pereg Ventures looks for founders who demonstrate a clear vision and the ability to execute on data-driven strategies. The firm prefers to invest in companies that have a strong technological foundation and a clear path to market. Their deal structure often involves co-investment with other venture partners, enhancing the support available to portfolio companies.
Pereg Ventures has built a diverse portfolio of 12 companies, primarily in the B2B data sector. Notable portfolio companies include:
Among these, Crosswise stands out as a notable exit, having been acquired by Oracle, showcasing Pereg Ventures' ability to identify and support high-potential startups.
Itzhak Fisher - Managing Partner: Itzhak has over 30 years of experience as an angel investor in more than 85 startups globally. He previously served as EVP of M&A and Global Business Development at Nielsen Holdings, where he oversaw over $3 billion in investments. His expertise lies at the intersection of data and consumer insights.
Ziv Ben-Barouch - Managing Partner: Ziv has over 20 years of experience in startups and venture capital. He led ClearForest's $40 million fundraise and its subsequent acquisition by Reuters. As of December 2024, he also serves as CEO of Syte, a portfolio company.
Mark Leiter - Venture Partner: Mark brings extensive experience in venture capital and has been involved in numerous successful investments across various sectors.
Cheryl Chow - Office Manager: Cheryl manages the day-to-day operations of the firm, ensuring smooth functioning and support for the team.
Boaz Morris - Analyst: Boaz conducts market research and analysis to support investment decisions and portfolio management.
Zacary Sherman, CFA - Senior Associate: Zacary focuses on financial analysis and due diligence for potential investments.
Jonathan Seidner - Technical Expert: Jonathan provides technical insights and guidance on technology-related investments and portfolio companies.
To pitch Pereg Ventures, founders should send an email to info@peregventures.com. The pitch deck should include a clear overview of the business model, market opportunity, and how the startup leverages data and AI.
Founders are encouraged to provide detailed information about their team and any traction achieved to date. Response times may vary, but founders should expect to hear back within a few weeks.
Warm introductions are preferred, but cold emails are also accepted if they are well-crafted and concise.
In December 2024, Pereg Ventures made headlines with its acquisition of a majority stake in Syte, an AI-powered visual search platform for apparel e-commerce. This strategic move signals a shift towards a more control-oriented investment approach, co-led with partners such as Magma VC, MizMaa, and Stardom Ventures.
The firm continues to actively engage with the startup ecosystem, focusing on innovative B2B data ventures. While no recent blog activity has been detected, Pereg Ventures maintains a strong presence in the venture capital landscape.
What are Pereg Ventures' investment criteria?
Pereg Ventures focuses on early-stage B2B data ventures that enhance consumer-driven enterprises. They invest in pre-seed, seed, and Series A rounds, primarily in the U.S. and Israel.
How can I pitch to Pereg Ventures?
Founders can reach out via email at info@peregventures.com. A clear presentation of the business model, market opportunity, and data-driven strategies is essential.
What makes Pereg Ventures different from other investors?
The firm has a strong focus on B2B data solutions and a deep understanding of the retail and consumer analytics sectors, thanks to its founders' backgrounds in Nielsen and retail analytics.
What is the geographic scope of Pereg Ventures?
Pereg Ventures primarily invests in startups located in the U.S. and Israel, reflecting a strong connection to the Israel-U.S. venture capital corridor.
What is Pereg Ventures' post-investment involvement?
The firm actively engages with its portfolio companies, providing operational support and strategic guidance to help them scale effectively.
What is the typical check size for investments?
While specific check sizes are not disclosed, Pereg Ventures typically invests in early-stage rounds, which can range from hundreds of thousands to several million dollars.
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