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Ordinary Equity is an Australian venture capital firm founded in 2020, based in New South Wales and Victoria. The firm focuses exclusively on early-stage consumer brands, providing patient capital that allows businesses to grow without the pressure of rapid returns. This approach is designed to support companies that create long-term, tangible value in the consumer market.
With a portfolio count of six companies, Ordinary Equity combines financial backing with operational expertise to help brands thrive in competitive environments. The firm emphasizes investments in high gross margin products, often preferring Australian-made businesses. Notable milestones include the establishment of a diverse portfolio that reflects a commitment to sustainability and premium lifestyle products.
Ordinary Equity invests in early-stage consumer brands, specifically targeting pre-seed, seed, seed-plus, and Series A stages. The firm seeks businesses that demonstrate strong growth potential and high gross margins, aligning with its investment thesis focused on long-term value creation. Their strategy includes a preference for Australian-made products, which underscores their commitment to supporting local businesses.
The firm combines financial support with operational expertise, assisting portfolio companies in building brand equity, optimizing distribution channels, and enhancing retail placement. Ordinary Equity's patient capital approach allows for slower return timelines, which is typical in the consumer goods sector, particularly for brands that prioritize sustainability and quality.
Ordinary Equity's portfolio includes six notable companies, each reflecting the firm's focus on consumer brands:
This portfolio reflects Ordinary Equity's commitment to supporting brands that align with its values of sustainability and premium lifestyle products.
Alexander Cornish: Founder and lead investor at Ordinary Equity. He has executed over 30 transactions across diverse sectors, including consumer goods, technology, and renewable energy. His expertise lies in identifying high-potential consumer brands and providing them with the necessary support to thrive.
To pitch Ordinary Equity, founders should email enquiries@ordinaryequity.com.au with a detailed pitch deck. The deck should include information about the business model, market opportunity, and financial projections. While there is no specific application form, a well-structured presentation is essential.
Response times may vary, but founders should expect a thorough review process given the firm's focus on patient capital and long-term value creation.
As of April 2023, Ordinary Equity has been actively building its portfolio, which includes notable brands such as Bailey Nelson, Heaps Normal, and ZeroCo. The firm continues to focus on supporting businesses that align with its mission of sustainability and premium lifestyle products.
In 2022, Ordinary Equity announced its commitment to investing in Australian-made brands, further solidifying its focus on local businesses and sustainable practices.
What are Ordinary Equity's investment criteria?
Ordinary Equity focuses on early-stage consumer brands, specifically in the pre-seed, seed, seed-plus, and Series A stages. The firm looks for businesses with strong growth potential and high gross margins, often preferring Australian-made products.
How can I pitch to Ordinary Equity?
Founders can reach out via email at enquiries@ordinaryequity.com.au. It is advisable to include a detailed pitch deck that outlines the business model, market opportunity, and financial projections.
What makes Ordinary Equity different from other investors?
Ordinary Equity emphasizes patient capital, allowing businesses to grow without the pressure of quick returns. This approach is particularly beneficial for consumer brands that require time to build brand equity and optimize distribution.
What is the geographic focus of Ordinary Equity?
The firm primarily invests in companies based in Australia, particularly in New South Wales and Victoria.
What kind of support does Ordinary Equity provide to its portfolio companies?
Ordinary Equity offers operational expertise alongside financial support. This includes assistance in building brand equity, optimizing distribution, and enhancing retail placement to ensure sustainable growth.
What is the typical check size for investments?
Specific check sizes have not been disclosed, but Ordinary Equity focuses on early-stage investments, which typically range from pre-seed to Series A funding rounds.
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