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FURE Capital is a venture capital organization based in Germany, established by Sven Rittau and Jochen Krisch. Both founders possess extensive experience in e-commerce entrepreneurship and investment, having co-founded notable companies such as Zooplus and Shirtinator. The firm is dedicated to driving sustainable growth for entrepreneurs within the e-commerce sector, particularly those who are bootstrapped and do not fit traditional venture capital or private equity funding models.
Currently, FURE Capital manages a focused investment strategy that emphasizes long-term relationships with founders and supports special situations, growth capital, and cap table cleanups. The firm has positioned itself as a partner for e-commerce founders, providing tailored support that aligns with their unique business needs. FURE Capital's commitment to the e-commerce ecosystem is reflected in its investment approach and the expertise of its founding team.
FURE Capital invests primarily in the e-commerce sector, targeting businesses that are often bootstrapped and unsuitable for conventional venture capital or private equity funding. The firm focuses on specialized retail shops, vertical brands, e-commerce-as-a-service providers, and last-mile logistics. Their investment strategy emphasizes a long-term approach, fostering deep customer relationships and sustainable growth rather than prioritizing short-term gains.
The check sizes range from $1 million to $5 million, allowing FURE Capital to provide significant support to its portfolio companies. The firm operates within Europe, leveraging its extensive network and industry knowledge to identify promising investment opportunities. FURE Capital's unique focus on entrepreneur-run businesses positions it as a valuable partner for founders navigating the complexities of the e-commerce landscape.
FURE Capital's portfolio includes notable companies that exemplify its investment strategy. One key investment is:
This investment reflects FURE Capital's commitment to supporting e-commerce businesses that demonstrate potential for sustainable growth. The firm seeks to partner with companies that align with its focus on specialized retail and innovative e-commerce solutions.
Sven Rittau: Co-Founder of FURE Capital, Sven has a long history in e-commerce, having co-founded Zooplus and Shirtinator. He has worked with Jochen Krisch since 2014 on the K5 e-commerce network and initiated GLORE, the first public global e-commerce investment fund for private investors.
Jochen Krisch: Co-Founder of FURE Capital, Jochen is a leading expert in DACH e-commerce and future retail. He serves as the editor-in-chief of the Exciting Commerce blog and is the founder of the K5 Future Retail Conference.
Markus Dickhardt: Co-Founder of FURE Capital and associated with Roadsurfer, Markus brings valuable insights from his experience in the e-commerce sector.
Christoph Hertz: Co-Founder of FURE Capital and associated with Visunext, Christoph contributes his expertise in the e-commerce landscape.
Roberto Aufiero: Founder & CEO of BTSN Store, Roberto adds depth to the team with his entrepreneurial background.
Andrea Skersies: Former CMO of zooplus, Andrea brings marketing expertise to the firm.
Sebastian Hamann: Founder & Co-CEO of shopware, Sebastian's experience in e-commerce technology enhances FURE Capital's capabilities.
Stefan Hamann: Founder & Co-CEO of shopware, Stefan complements the team's expertise in e-commerce solutions.
To pitch FURE Capital, founders should reach out via LinkedIn, providing a comprehensive pitch deck. The deck should include details about the business model, market opportunity, and growth potential. Founders can expect a response within a reasonable timeframe, although specific timelines may vary based on the volume of inquiries.
What are FURE Capital's investment criteria?
FURE Capital focuses on e-commerce businesses that are often bootstrapped and not suitable for traditional venture capital or private equity funding. They look for specialized shops, vertical brands, e-commerce-as-a-service providers, and last-mile logistics companies.
How can I pitch to FURE Capital?
Founders can reach out to FURE Capital via LinkedIn. It is advisable to include a detailed pitch deck that outlines the business model, market opportunity, and growth potential.
What makes FURE Capital different from other VC firms?
FURE Capital positions itself as an eye-level partner for e-commerce founders, focusing on sustainable growth and deep customer relationships. The firm emphasizes tailored support for special situations and cap table management.
What is the typical check size for investments?
FURE Capital typically invests between $1 million and $5 million in its portfolio companies, providing substantial capital to support growth initiatives.
What geographic areas does FURE Capital focus on?
The firm primarily invests in Europe, leveraging its local expertise and industry connections to identify promising e-commerce businesses.
What kind of post-investment support does FURE Capital provide?
FURE Capital adds value through tailored support, leveraging the extensive experience and industry networks of its founders. This includes assistance with growth strategies, cap table cleanups, and operational guidance.
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