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N + 1 Ventures is an investment organization founded in Los Angeles, California, with an additional office in New York, New York. The firm was established by Scott Norton, who previously co-founded Sir Kensington's, a condiment brand acquired by Unilever in 2017. This background provides Norton with a unique perspective on consumer brands and their operational challenges.
The firm operates as an advisory platform for early-stage companies, particularly in the consumer sector, where brand and mission play a crucial role in market differentiation. N + 1 Ventures emphasizes the importance of strategic growth and brand strategy in its investment approach.
Currently, N + 1 Ventures is not actively making new investments, as indicated on its official website. The firm has a historical focus on early-stage investments across various sectors, particularly consumer brands and purpose-driven companies. Its dual presence in Los Angeles and New York allows for valuable networking opportunities within major markets.
N + 1 Ventures invests in early-stage companies across multiple sectors, with a strong emphasis on consumer brands and purpose-driven companies. The firm targets investments at various stages, including Pre-seed, Seed, Seed+, Series A, Series A+, Series B, and Series B+. Check sizes range from $100,000 to $5 million, with an average historical check size of approximately $1.5 million.
The firm’s investment strategy prioritizes brand differentiation and strategic growth. N + 1 Ventures seeks companies that demonstrate distinctive category ownership, allowing them to stand out in competitive markets. The sectors of interest include consumer products, healthcare, food and beverage, sustainability, and consumer health.
Founders looking to engage with N + 1 Ventures should note that the firm provides strategic advisory support in areas such as growth strategy, brand strategy, talent strategy, product strategy, and financing strategy. This advisory role is particularly beneficial for early-stage companies aiming to refine their market positioning and operational strategies.
N + 1 Ventures has built a notable portfolio of consumer-oriented brands, reflecting its investment focus. Key portfolio companies include:
These companies exemplify N + 1 Ventures' commitment to investing in brands that prioritize purpose and consumer engagement. The firm’s historical focus on consumer brands positions it as a relevant player in the advisory space for founders in similar sectors.
Scott Norton - Founder, N + 1 Ventures. Scott Norton co-founded Sir Kensington's, a condiment brand acquired by Unilever in 2017. His background as a consumer-brand operator informs his investment and advisory approach. Norton has been recognized as one of Fast Company's Most Creative People and was named EY Entrepreneur of the Year. He also appeared on Forbes' 30 Under 30 list, highlighting his influence in the consumer sector.
Norton’s expertise spans consumer products, food and beverage, sustainability, and consumer health. His leadership at N + 1 Ventures reflects a commitment to supporting early-stage companies that prioritize brand and mission in their market strategies.
As of April 2026, N + 1 Ventures is not actively making new investments, as stated on its official website. This status indicates a shift in the firm's operational focus, positioning it more as an advisory platform rather than a traditional venture capital firm.
Scott Norton continues to engage with the entrepreneurial community through his podcast, At Large, where he discusses insights related to consumer brands and entrepreneurship. This platform allows him to share knowledge and connect with founders, even as N + 1 Ventures transitions away from active investment.
What are N + 1 Ventures' investment criteria?
N + 1 Ventures focuses on early-stage companies, particularly in the consumer sector. The firm looks for brands that demonstrate strong differentiation and a clear mission. Investments are typically made in Pre-seed to Series B stages, with check sizes ranging from $100,000 to $5 million.
How can founders pitch to N + 1 Ventures?
N + 1 Ventures is currently not accepting new pitches as it has stated that it is not actively making new investments. Founders with a direct relationship with Scott Norton may still explore opportunities for advisory support.
What makes N + 1 Ventures different from other investors?
The firm emphasizes strategic advisory support alongside investment, focusing on growth, brand, talent, product, and financing strategies. This dual approach helps early-stage companies refine their market positioning and operational strategies.
What geographic areas does N + 1 Ventures focus on?
N + 1 Ventures primarily invests in companies based in North America, particularly the United States. Its offices in Los Angeles and New York facilitate connections within major markets.
What sectors does N + 1 Ventures invest in?
The firm has a strong focus on consumer brands, including sectors such as healthcare, food and beverage, sustainability, and purpose-driven companies. This focus aligns with its mission to support impactful businesses.
What is the firm's current investment status?
N + 1 Ventures is not actively making new investments. Founders should consider the firm more as a historical reference for consumer-brand investment and advisory rather than a current fundraising target.
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