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Microtraction is an early-stage venture capital firm founded in 2017 by Yele Bademosi and Kwamena Afful. It is based in Africa and focuses on providing pre-seed funding to technology startups. The firm invests $100,000 for a 7% equity stake in selected companies. Microtraction aims to bridge the funding gap for ambitious founders by offering financial support and mentorship.
Microtraction invests in African startups at the pre-seed stage, with a preference for technology-driven businesses operating in billion-dollar markets. The firm is sector agnostic and seeks to support founders who demonstrate resourcefulness and a clear market demand for their products. The investment strategy includes providing a community of support for portfolio companies, which consists of other venture-backed founders and experienced investors.
Microtraction has backed 66 portfolio companies across various sectors, including ARK Frontier, a logistics platform for physical storage; Achieve, a fintech company for financial product distribution; Afriskaut, an AI tool for football recruitment; and Cowrywise, a fintech democratizing access to financial services.
To approach Microtraction, founders should submit their pitch through the official website at microtraction.com. The firm looks for resourceful founders with a clear market demand for their products.
Microtraction invests at the pre-seed stage.
Founders can pitch Microtraction through their website at microtraction.com.
Microtraction focuses on fintech, healthcare, food-agtech, logistics, AI, and gaming.
Microtraction typically invests $100,000 for a 7% equity stake in selected companies.
Microtraction invests in startups based in Africa.
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