Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
Mercia Asset Management PLC is a UK-based investment firm founded in 2013. As a publicly listed private capital asset manager on the AIM (AIM: MERC), Mercia focuses on providing venture capital, business loans, and private equity to support the growth of businesses across the UK. The firm manages approximately £2 billion in assets under management (AUM) and has a diverse portfolio of around 400 companies.
Headquartered in the Midlands, Mercia has expanded its operations across Northern England and Scotland, establishing a strong presence in regions outside of London and the South East. The firm aims to be the first-choice capital provider for UK businesses seeking funding, particularly in early-stage and high-growth sectors such as technology and innovation.
Mercia Asset Management PLC specializes in investing in early-stage, high-growth companies, providing funding ranging from £100,000 to £10 million. Their investment strategy encompasses various vehicles, including venture capital, business loans, and private equity. Mercia primarily targets businesses in the Midlands and Northern England, focusing on sectors such as technology, deep-tech, software, life sciences, and engineering.
The firm emphasizes supporting companies through their growth phases, from pre-seed to Series A and beyond. Mercia's investment approach is characterized by a commitment to fostering innovation and providing strategic support to portfolio companies, ensuring they have the necessary resources to thrive in competitive markets.
Mercia Asset Management PLC has a diverse portfolio that includes notable companies across various sectors. Key portfolio companies include:
Dr. Mark Payton - Chief Executive Officer. Dr. Payton has extensive experience in investment management and has led Mercia since its inception.
Abbie Talbot - Investment Manager, Frontier Development Capital. Talbot specializes in growth capital investments and has a strong background in supporting early-stage companies.
Adam Lovell - Investment Manager. Lovell focuses on identifying and evaluating investment opportunities across various sectors.
Alex Gwyther - Investment Manager. Gwyther has expertise in technology investments and works closely with portfolio companies to drive growth.
Amber Jardine - Portfolio Manager. Jardine oversees the performance of portfolio companies and provides strategic guidance.
Angela Warner - Managing Director. Warner plays a key role in shaping Mercia's investment strategy and operations.
Charlie Robinson - Investment Director, Frontier Development Capital. Robinson focuses on growth capital investments and has a strong track record in the sector.
To pitch to Mercia Asset Management PLC, founders should use the online application form available at this link. The pitch deck should include a clear overview of the business, market analysis, and financial projections. Response times may vary, but founders can expect to hear back within a few weeks.
In recent months, Mercia Asset Management PLC has been active in funding various startups, with multiple investments announced in February 2026. The firm has highlighted funding rounds for companies in gene therapy, industrial cleaning, and insurtech, showcasing its commitment to supporting innovative businesses.
Additionally, Mercia launched the North East Accelerate Fund, a £350 million initiative aimed at supporting 470 businesses and creating 2,300 jobs over the next 15 years. This strategic move reflects Mercia's ongoing commitment to regional investment and economic development.
Q?
What are Mercia's investment criteria?
Mercia invests in early-stage, high-growth companies across various sectors, primarily in the Midlands and Northern England, with funding ranging from £100,000 to £10 million.
Q?
How can I apply or pitch to Mercia?
Founders can apply online through their website at this link or contact them via email at marketing@mercia.co.uk.
Q?
What makes Mercia different from other investors?
Mercia focuses on regional investments outside London, providing not only capital but also strategic support to help businesses scale effectively.
Q?
What is Mercia's geographic scope?
Mercia primarily invests in the UK, with a strong focus on the Midlands and Northern England, accounting for 80% of their investments.
Q?
What is the typical check size for Mercia's investments?
Mercia typically invests between £100,000 and £10 million across various funding vehicles.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.