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Merced is a venture capital firm based in Saudi Arabia, established to support early-stage ventures that align with the priorities of Saudi Vision 2030. Backed by two of the largest family offices in the region, Merced focuses on sustainability and next-generation industries. The firm operates as a strategic partner for international startups looking to enter the Saudi market, leveraging its deep connections and understanding of local dynamics.
As of 2024, Merced manages a $100 million fund, known as the Merced Sustainability Fund, which was launched in October 2022. This fund is recognized as Saudi Arabia's first private investment fund dedicated to sustainability technologies and applications. The firm emphasizes long-term patient capital, essential for fostering growth in early-stage ventures, and aims to bridge international companies into the Saudi and MENA markets.
Merced invests primarily in sectors critical to the future of Saudi Arabia, including fintech, food/agriculture, mobility, energy, healthcare, and tourism. The firm targets pre-seed and seed-stage technology ventures that can contribute to the country's economic diversification and sustainability goals. Merced's investment strategy is closely aligned with the objectives of Saudi Vision 2030, focusing on sectors that promote sustainability and technological advancement.
The firm seeks to partner with innovative startups that demonstrate potential for significant impact in their respective industries. Merced values founders who are committed to addressing local challenges and who possess a clear vision for their companies. The firm also emphasizes the importance of strategic guidance and market entry support, helping startups navigate the complexities of the Saudi market.
Merced's portfolio includes five notable companies that reflect its commitment to supporting innovative solutions in key sectors:
These investments highlight Merced's strategic focus on sectors that align with the sustainability and economic diversification goals of Saudi Arabia.
To pitch to Merced, founders should visit the firm's website at mercedvc.com. It is advisable to include a comprehensive business plan, market analysis, and details on how the startup aligns with sustainability objectives. Merced values clear communication and a well-structured pitch deck.
Response times may vary, but founders can expect feedback within a reasonable timeframe. Warm introductions are preferred, as they can enhance the chances of securing a meeting with the investment team.
As of March 2024, Merced made a notable investment in LAWAZEM, a Saudi procurement tech startup, further solidifying its commitment to supporting innovative solutions in key sectors. This investment is part of a broader strategy to back startups that align with the sustainability goals of Saudi Vision 2030.
In October 2022, Merced launched the Merced Sustainability Fund, which is recognized as Saudi Arabia's first private investment fund dedicated to sustainability technologies and applications. This fund aims to support ventures that contribute to economic diversification and sustainability in the region.
What are Merced's investment criteria?
Merced focuses on pre-seed and seed-stage technology ventures in sectors such as fintech, food/agriculture, mobility, energy, healthcare, and tourism. The firm seeks startups that align with the sustainability goals of Saudi Vision 2030.
How can I pitch to Merced?
Founders can pitch their startups through the Merced website at mercedvc.com. It is recommended to include a clear business plan, market analysis, and details on how the startup aligns with sustainability objectives.
What makes Merced different from other VCs?
Merced is backed by two of the largest family offices in Saudi Arabia, providing not only capital but also strategic guidance and market entry support for startups. This unique positioning allows Merced to help international startups navigate the complexities of entering the Saudi market.
What is the typical check size for investments?
While specific check sizes are not disclosed, Merced's fund size of $100 million indicates a capacity for significant investments in early-stage ventures.
What is Merced's geographic focus?
Merced primarily invests in the Middle East and North Africa (MENA) region, with a strong emphasis on Saudi Arabia.
What kind of support does Merced provide post-investment?
Merced offers strategic guidance, market entry support, and access to its extensive network, helping startups navigate the local market and scale their operations effectively.
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