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Merced is a venture capital firm based in Saudi Arabia, established to support early-stage startups that align with the goals of Saudi Vision 2030. Backed by two of the largest family offices in the region, Merced operates with a focus on sustainability and next-generation industries. The firm has launched the Merced Sustainability Fund, a $100 million vehicle aimed at investing in technologies that promote sustainability across various sectors.
With a commitment to fostering innovation, Merced serves as a strategic partner for international startups seeking to enter the Saudi market. The firm leverages its deep connections and understanding of local dynamics to provide not only capital but also essential market entry support. This dual approach positions Merced as a key player in the Middle East and North Africa (MENA) venture capital landscape.
Merced's investment strategy is closely aligned with the economic diversification and sustainability goals of Saudi Arabia, making it a pivotal entity in the region's startup ecosystem. The firm is headquartered in Saudi Arabia and actively engages with startups across the MENA region.
Merced invests primarily in pre-seed and seed-stage startups across several critical sectors, including fintech, food/agriculture, mobility, energy, and healthcare. The firm emphasizes investments that contribute to the sustainability and economic diversification goals outlined in Saudi Vision 2030. Merced's check sizes typically range from $100,000 to $1 million, allowing them to support a variety of early-stage ventures.
The firm seeks technology-driven companies that can provide innovative solutions to pressing challenges in the region. Merced's investment strategy is designed to bridge international companies into the Saudi and MENA markets, facilitating their entry and growth in these emerging economies. The firm values founders who demonstrate a clear vision and a commitment to sustainability, aligning with their long-term investment thesis.
Merced's portfolio includes five notable companies that reflect its commitment to supporting innovative solutions in key sectors:
These investments highlight Merced's strategic focus on sectors critical to the future of Saudi Arabia, particularly in sustainability and technology.
To pitch Merced, founders should submit their proposals through the firm's website at mercedvc.com. It is important to include a comprehensive deck that outlines the business model, market opportunity, and alignment with sustainability goals. Merced prefers warm introductions but will consider direct submissions.
Response times can vary, but founders should expect to hear back within a few weeks. Clear and concise communication is essential to capture the firm's interest.
On March 5, 2024, Merced made a notable investment in LAWAZEM, a Saudi procurement tech startup, as part of a larger seed round. This investment reflects the firm's ongoing commitment to supporting innovative solutions in the region.
In October 2022, Merced launched its flagship $100 million sustainability fund, marking a significant milestone as Saudi Arabia's first private investment fund focused on sustainability technologies and applications.
What are Merced's investment criteria?
Merced focuses on pre-seed and seed-stage startups in sectors such as fintech, food/agriculture, mobility, energy, and healthcare. The firm looks for technology-driven companies that align with the sustainability goals of Saudi Vision 2030.
How can I pitch to Merced?
Founders can pitch their startups through the Merced website at mercedvc.com. It is recommended to include a clear business plan, market analysis, and details on how the startup aligns with sustainability initiatives.
What makes Merced different from other VCs?
Merced is backed by two of the largest family offices in Saudi Arabia, allowing it to provide long-term patient capital and strategic guidance. The firm also specializes in helping international startups navigate the complexities of entering the Saudi market.
What is the typical check size for investments?
Merced typically invests between $100,000 and $1 million in early-stage ventures, depending on the specific needs and potential of the startup.
What is Merced's geographic focus?
Merced primarily invests in the Middle East and North Africa, with a strong emphasis on supporting startups that can contribute to the economic diversification of Saudi Arabia.
What kind of support does Merced provide post-investment?
Merced offers strategic guidance and market entry support to its portfolio companies, helping them navigate the local business landscape and connect with potential partners.
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