The Founder's Guide to

Iteration Capital

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Overview

Iteration Capital is a private investment fund founded by a team of data scientists, engineers, and operators. Established with a focus on acquiring private companies, Iteration Capital intends to hold these investments indefinitely. The firm operates primarily in North America, specifically targeting the Midwest region of the United States. Their unique approach distinguishes them from traditional private equity firms, as they emphasize a permanent capital model.

Currently, Iteration Capital manages a portfolio that includes one notable company, Keysearch, a software business specializing in SEO keyword research. The firm utilizes its expertise in data science and proprietary datasets to identify businesses positioned for growth across various sectors, including logistics, healthcare, technology, academia, and finance. This strategic focus allows Iteration Capital to leverage data-driven insights for both deal sourcing and post-acquisition growth.

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Frequently Asked Questions

What are Iteration Capital's investment criteria?

Iteration Capital invests in software companies with revenues between $1 million and $20 million and EBITDA of $1 million to $5 million. For non-software companies, they target businesses with revenues from $1 million to $50 million and EBITDA between $1 million and $10 million.

How can I pitch to Iteration Capital?

Interested parties can fill out a contact form available on their website at iterationcapital.com/contact. It is advisable to include detailed information about your business, including financial metrics and growth potential.

What makes Iteration Capital different from traditional private equity firms?

Iteration Capital distinguishes itself by adopting a permanent capital model, intending to hold investments indefinitely rather than seeking quick exits. This long-term approach allows them to focus on sustainable growth.

What geographic areas does Iteration Capital focus on?

The firm primarily invests in the Midwest region of the United States, specifically targeting states such as Minnesota, Wisconsin, North Dakota, South Dakota, and Iowa for non-software companies.

What kind of support does Iteration Capital provide to its portfolio companies?

Iteration Capital adds value to its portfolio companies by sharing proprietary data for market mapping and customer acquisition. They employ data science and AI techniques to drive growth post-acquisition.

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