The Founder's Guide to

Investing For Purpose

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Overview

Investing For Purpose is a venture capital fund based in Athens, Greece, founded in 2022. The fund is dedicated to supporting purpose-driven founders and ventures, particularly those that deliver measurable environmental, social, and educational impact alongside strong financial returns. Backed by the European Investment Fund (EIF) under the Equifund II sustainability and social impact mandate, the organization emphasizes long-term blended value in its investment approach.

Since its inception, Investing For Purpose has transitioned from an investor community model to a formal venture capital fund structure in early 2025, reflecting its growth and increasing investor interest in impact investing. The fund operates with a team of six members, including four partners, and is a member of United For Impact, which connects over 60 European impact investors across 20 EU countries.

Investing For Purpose is committed to transparent annual impact reporting and plans to implement a live online dashboard to track key performance indicators at both the investee and portfolio levels. This commitment to transparency and accountability underscores the fund's dedication to fostering sustainable growth in its portfolio companies.

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Frequently Asked Questions

What are the investment criteria for Investing For Purpose?

Investing For Purpose focuses on early-stage companies in sectors such as climate innovation, healthcare, consumer products, and social inclusion. The fund seeks ventures that demonstrate measurable environmental, social, and educational impact alongside strong financial returns.

How can I apply or pitch to Investing For Purpose?

Founders can pitch their ideas by visiting the fund's website at investing-for-purpose.com or by emailing Anne Nijenhuis at anne@investing-for-purpose.com. It is advisable to include a clear business plan and impact metrics in the pitch.

What makes Investing For Purpose different from other VC firms?

This fund emphasizes long-term value creation and measurable impact, prioritizing purpose-driven ventures that align with its mission of promoting sustainability and social inclusion.

What is the geographic scope of Investing For Purpose?

The fund primarily focuses on Greece and the broader European region, supporting startups that address local and global challenges.

What kind of support does Investing For Purpose provide to its portfolio companies?

Investing For Purpose offers not only capital but also strategic support, including mentorship, operational guidance, and access to a network of impact-focused investors and resources.

What is the fund size and check size range for Investing For Purpose?

While specific fund size details are not disclosed, the fund typically invests in early-stage companies, with check sizes varying based on the stage and needs of the startup.

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