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Intentional Asset Management (IAM), a DBA of Intentional Funds LLC, was founded by 17 Asset Management (17 AM) in 2022 and formally launched as a dedicated wealth and asset management firm in 2025. The firm is headquartered in New York, NY, and operates as a boutique investment advisory firm that integrates institutional investment rigor with human-centered design thinking. IAM's mission is to mobilize private capital toward emerging and frontier markets, focusing on sectors that address critical systemic problems.
Since its inception, IAM has emphasized intentionality as a key indicator of long-term performance. The firm has developed a unique investment strategy that includes the Caribbean Food Systems Growth Fund (CaribGROW Fund), which targets growth-stage businesses in agriculture and fisheries. This fund aims to transform and scale sustainable food systems across the Caribbean, reflecting IAM's commitment to impactful investing.
As of now, IAM manages a fund size of $100 million, with a check size range between $1 million and $100 million. The firm is structured to leverage its parent company, 17 AM, which has a history of impact investing since its founding in 2017. IAM's recent establishment as a dedicated entity marks a significant evolution in its operational focus and investment strategy.
Intentional Asset Management specializes in mobilizing private capital toward emerging and frontier markets, with a strong emphasis on sectors that address critical systemic problems. Their investment strategy is characterized by rigorous bottom-up fundamental analysis, allowing them to identify high-quality businesses with durable competitive advantages. IAM's focus areas include agtech, food-agtech, climate, and healthcare, reflecting a commitment to sustainable and impactful investments.
The Caribbean Food Systems Growth Fund (CaribGROW Fund) is a flagship initiative targeting growth-stage businesses in agriculture and fisheries. This fund aims to transform sustainable food systems across the Caribbean, with a target size of $100 million. IAM employs a variety of investment instruments, including common equity, preferred equity, and revenue-based financing, to support its portfolio companies effectively.
IAM's investment thesis emphasizes intentionality as a leading indicator of long-term performance. The firm seeks to partner with companies that demonstrate operational excellence and strong financial foundations, ensuring that their investments contribute positively to both financial returns and social impact.
IAM's notable investment strategy includes the Caribbean Food Systems Growth Fund (CaribGROW Fund), which focuses on sustainable food systems across the Caribbean. This fund targets growth-stage businesses in agriculture and fisheries, aiming to enhance the region's food security and sustainability.
While specific portfolio companies are not detailed in the provided data, the CaribGROW Fund represents IAM's commitment to investing in sectors that are critical for addressing systemic challenges in food production and distribution. The fund's focus on agriculture and fisheries aligns with IAM's broader investment strategy, which prioritizes sectors that can deliver both financial returns and meaningful social impact.
John Morris - Executive Chairman. John has extensive experience in asset management and impact investing, having led various initiatives focused on sustainable investment strategies.
Heather McGee - Chief Executive Officer, Chief Compliance Officer. Heather brings a strong background in compliance and operational management, ensuring that IAM adheres to regulatory standards while pursuing its investment goals.
Tirtha Patel - Director - Research, Strategy & Impact. Tirtha specializes in conducting in-depth market research and developing strategic initiatives that align with IAM's investment thesis.
Eric Guarino - VP - Operations & Investor Relations. Eric manages investor relations and operational processes, facilitating communication between IAM and its stakeholders.
Aaron Barcant - VP - Portfolio Value Creation. Aaron focuses on enhancing the value of IAM's portfolio companies through strategic guidance and operational support.
Anas Attal - Investment Analyst / Portfolio Manager. Anas is responsible for analyzing potential investments and managing portfolio performance, contributing to IAM's rigorous investment approach.
Enith Martin Williams - Senior Advisor. Enith provides strategic insights and guidance based on her extensive experience in the investment sector.
To pitch to Intentional Asset Management, founders should utilize the contact email info@intentionalfunds.com or visit their website at intentionalam.com. It is recommended to include a comprehensive business plan, financial projections, and details on how the startup aligns with IAM's focus areas.
Response times may vary, but founders can expect to hear back within a few weeks. IAM appreciates warm introductions, but direct outreach is also welcomed.
Caribbean Food Systems Growth Fund - This fund targets sustainable food systems across the Caribbean, focusing on agriculture and fisheries value chains. The target size for the fund is USD 100 million, and it employs various investment instruments, including common equity, preferred equity, and revenue-based financing.
17 Sustainable Investing Fellowship - Launched in 2019, this program aims to develop the next generation of intentional investors, providing training and resources to individuals interested in impact investing.
In 2025, Intentional Asset Management formally launched as a dedicated wealth and asset management firm, following its founding by 17 Asset Management in 2022. This restructuring marks a significant milestone in IAM's evolution as an impact investment advisory.
The Caribbean Food Systems Growth Fund (CaribGROW Fund) was introduced as IAM's flagship initiative, targeting growth-stage businesses in agriculture and fisheries to enhance sustainable food systems across the Caribbean.
IAM has also begun publishing research and insights, including the series titled 'Capital in Motion,' which provides updates on capital deployment and management, and 'Strategic Perspectives,' featuring long-form pieces on market shifts and investment themes.
What are IAM's investment criteria?
IAM focuses on growth-stage businesses in sectors such as agtech, food-agtech, climate, and healthcare. They employ rigorous bottom-up fundamental analysis to identify companies with durable competitive advantages and strong financial foundations.
How can I pitch to IAM?
Founders can pitch to IAM by visiting their website at intentionalam.com or by emailing info@intentionalfunds.com. It is advisable to include a detailed business plan and financial projections in the pitch.
What makes IAM different from other venture capital firms?
IAM emphasizes intentionality as a key indicator of long-term performance, focusing on mobilizing private capital toward emerging and frontier markets. Their unique approach integrates institutional investment rigor with human-centered design thinking.
What is the geographic focus of IAM?
IAM invests globally, with a particular emphasis on emerging and frontier markets. Their Caribbean Food Systems Growth Fund specifically targets businesses within the Caribbean region.
What is the typical check size IAM invests?
IAM typically invests between $1 million and $100 million in their portfolio companies, depending on the specific needs and growth stage of the business.
What kind of support does IAM provide to portfolio companies?
IAM adds value to its portfolio companies through rigorous analysis and human-centered design thinking, enhancing operational excellence and financial performance. They aim to support their companies in achieving sustainable growth and impact.
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