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ILYOS Capital is a venture capital firm based in Paris, France, focused on the beauty and wellness sectors. Founded by Thomas Buisson and Sophia Sun, the firm aims to discover and nurture exceptional brands within these industries. The team has extensive experience in the beauty sector, with roots in notable companies such as Aesop and Perfumer H.
Currently, ILYOS Capital operates internationally, primarily targeting established premium indie brands. The firm emphasizes a hands-on approach to brand building, leveraging its founders' operational expertise to provide strategic guidance alongside capital. This operator-led investment strategy positions ILYOS Capital as a specialist investor in its field.
ILYOS Capital concentrates its investments in the beauty and wellness industries, specifically targeting established premium indie brands. The firm engages in growth equity investments, typically providing minority stakes in companies that have demonstrated market traction. ILYOS Capital's operator-led investment strategy allows it to offer not only financial support but also valuable strategic guidance to its portfolio companies.
The firm seeks to partner with brands that exhibit strong growth potential and align with its vision of nurturing exceptional products in the beauty and wellness sectors. This focus on premium indie brands reflects a commitment to quality and innovation, distinguishing ILYOS Capital from traditional venture capital firms.
ILYOS Capital's notable investment includes:
Thomas Buisson - Founder. Thomas has a strong background in the beauty industry, having served as General Manager at Aesop and held operational roles at Perfumer H, EADEM, and BIBBI PARFUM. He has a solid educational background from London Business School.
Sophia Sun - Co-Founder. Sophia has experience at Perfumer H, EADEM, and CÉNÉE, contributing to her expertise in the beauty and wellness sectors. Her background complements Thomas's operational focus.
To pitch ILYOS Capital, founders should visit their website at ILYOS Capital. It is recommended to include a comprehensive pitch deck that outlines the business model, market opportunity, and growth strategy. Warm introductions are preferred, and response times may vary based on the firm's current investment activities.
In 2025, ILYOS Capital co-led a £3.4M ($4.5M) funding round for Perfumer H, a London-based perfumer and homeware brand. This investment highlights the firm's commitment to supporting premium indie brands in the beauty sector.
Perfumer H has reported significant growth, doubling its size since 2023 and achieving a 30% revenue increase in 2025, showcasing the effectiveness of ILYOS Capital's operator-led investment strategy.
What are ILYOS Capital's investment criteria?
ILYOS Capital invests in established premium indie brands within the beauty and wellness sectors. The firm focuses on companies that demonstrate strong growth potential and align with its operator-led investment strategy.
How can I pitch to ILYOS Capital?
Founders can pitch ILYOS Capital through their website at ILYOS Capital. It is advisable to include a detailed overview of the business model, market positioning, and growth strategy in the pitch deck.
What makes ILYOS Capital different from other investors?
ILYOS Capital distinguishes itself through its operator-led approach, leveraging the extensive experience of its founders in the beauty industry to provide strategic guidance and support in brand development.
What is the geographic focus of ILYOS Capital?
The firm primarily focuses on investments in Europe, particularly in the UK and France, but operates internationally.
What is the typical check size for investments?
While specific check sizes are not disclosed, ILYOS Capital is known to engage in mid-sized growth equity investments, as evidenced by its £3.4M investment in Perfumer H.
What kind of support can portfolio companies expect?
Portfolio companies benefit from ILYOS Capital's operator-led approach, which includes strategic guidance, brand development support, and access to the founders' extensive network in the beauty industry.
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