The Founder's Guide to

Heartland Ventures

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Overview

Heartland Ventures is a private capital firm founded in 2016 and based in Columbus, Ohio. The firm specializes in connecting early-stage startups with industrial operators across various sectors, including manufacturing, logistics, real estate, and construction. Heartland Ventures has raised over $140 million across its funds, with a current fund size of $60 million for Fund III, which had its first close in January 2026. The firm operates primarily in North America, focusing on the Midwest region, and has established a unique network of nearly 1,000 industrial owner-operators.

Since its inception, Heartland Ventures has invested in 25 companies, emphasizing the importance of validating ideas and accelerating revenue for its portfolio. The firm’s approach is distinct in that it not only provides capital but also facilitates connections with potential customers and partners, particularly family-owned businesses in the lower middle market. This model has proven effective in driving innovation and supporting the reindustrialization of America.

Heartland Ventures has notable milestones, including successful exits such as Firmus AI, acquired in September 2025. The firm continues to actively engage with its portfolio and the startup ecosystem, reinforcing its commitment to fostering innovation in the industrial sector.

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Frequently Asked Questions

What are Heartland Ventures' investment criteria?

Heartland Ventures focuses on early-stage startups in the industrial sectors, particularly logistics, manufacturing, real estate, and construction. They seek companies that can leverage their network of industrial operators for customer-led diligence and revenue acceleration.

How can startups apply or pitch to Heartland Ventures?

Startups can pitch to Heartland Ventures through their website at heartlandvc.com. They encourage founders to provide a clear understanding of their market and how their technology can benefit industrial operators.

What makes Heartland Ventures different from other venture capital firms?

Heartland Ventures distinguishes itself by connecting startups with a vast network of nearly 1,000 industrial owner-operators, facilitating early adoption of technology and providing strategic insights that are crucial for growth.

What is the geographic scope of Heartland Ventures?

The firm primarily operates in North America, with a strong focus on the Midwest region, including cities like Columbus, Cincinnati, and Indianapolis.

What is the typical fund size and check size for investments?

Heartland Ventures has a current fund size of $60 million for Fund III, with check sizes typically ranging from $500,000 to $3 million, depending on the stage of investment.

What kind of post-investment involvement does Heartland Ventures have?

Heartland Ventures actively engages with its portfolio companies, providing access to its network of industrial operators for customer connections and strategic insights, effectively acting as an outsourced R&D resource.

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