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GTMnow, founded by Max Altschuler and Scott Barker, is a venture capital firm based in the United States that specializes in early-stage investments. The firm primarily targets pre-seed and seed rounds, focusing on B2B SaaS companies that are innovating in go-to-market strategies. Since its inception, GTMnow has built a strong reputation for its commitment to enhancing the growth potential of its portfolio companies through hands-on support and strategic guidance.
Currently, GTMnow manages a portfolio of over 120 companies, with assets under management (AUM) reflecting its active engagement in the startup ecosystem. The firm has established a significant presence in the B2B SaaS sector, particularly in areas such as sales technology, marketing automation, and revenue operations. Notable milestones include the successful scaling of several portfolio companies and the cultivation of a robust network of over 350 go-to-market leaders from top tech firms.
GTMnow invests in early-stage B2B SaaS companies that have demonstrated product-market fit and are poised for hyper-growth. The firm focuses on sectors including martech, sales-tech, and workflow automation, providing investments ranging from $100,000 to $500,000. Their investment strategy emphasizes collaboration with executives from leading technology companies, which enhances the growth potential of their portfolio companies.
The firm seeks startups that are building tools for sales, marketing, and revenue teams, particularly those that can leverage go-to-market expertise as a key unlock for their success. GTMnow's thesis centers on early-stage investments that prioritize go-to-market innovation, ensuring that portfolio companies receive the necessary support to navigate their growth journeys effectively.
GTMnow has a diverse portfolio of over 40 companies focused on the B2B go-to-market stack. Notable portfolio companies include:
Max Altschuler: Founder & General Partner. Max has a strong background in sales and marketing, having founded Sales Hacker, a community for sales professionals.
Scott Barker: Co-founder. Scott brings extensive experience in sales and go-to-market strategies, contributing to the firm's focus on B2B SaaS investments.
Paul Irving: Partner & COO. Paul oversees operations and plays a key role in managing the firm's portfolio.
Sophie Buonassisi: SVP of Marketing. Sophie leads marketing efforts and enhances the firm's visibility in the startup ecosystem.
Vaibhavi Nesarikar: Principal. Vaibhavi focuses on sourcing and evaluating potential investments.
Casey Van Maanen: Associate. Casey supports the investment team in due diligence and portfolio management.
Tetiana Paratsii: Marketing Associate. Tetiana assists in marketing initiatives and community engagement.
Joan Mirano: Admin & Operations. Joan manages administrative tasks and operational support for the team.
To pitch to GTMnow, startups should submit their application through the GTMnow website. The pitch deck should include a clear overview of the business model, market opportunity, and go-to-market strategy. GTMnow prefers warm introductions but will consider direct applications. Response times may vary, but interested startups can expect to hear back after initial reviews.
GTMnow offers a structured application process for startups seeking investment. Interested startups can apply through their website, where they will engage in discussions and due diligence if selected. Additionally, GTMnow publishes a newsletter titled 'The GTM Newsletter' via Substack, providing insights on scaling and investing in technology businesses. They also host 'The GTM Podcast,' available on platforms like Spotify and Apple Podcasts, featuring discussions on sales leadership and go-to-market strategies.
On December 1, 2025, GTMnow made its latest investment, continuing its active engagement in the B2B SaaS sector. Over the past 12 months, the firm has completed 20 investments, reflecting its commitment to supporting early-stage companies in their growth journeys.
Q? What are GTMnow's investment criteria?
A GTMnow focuses on early-stage B2B SaaS companies that have achieved product-market fit and are ready for hyper-growth. They invest in sectors such as martech, sales-tech, and workflow automation.
Q? How can startups apply for investment?
A Startups can submit an application through the GTMnow website. If selected, they will engage in further discussions and due diligence.
Q? What makes GTMnow different from other venture capital firms?
A GTMnow leverages a deep network of over 350 go-to-market leaders and provides hands-on advisory support to enhance the growth potential of its portfolio companies.
Q? What is the typical check size for investments?
A GTMnow typically invests between $100,000 and $500,000 in its portfolio companies.
Q? What is GTMnow's geographic focus?
A GTMnow primarily invests in companies based in the United States.
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