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grt sht ventures is a venture capital firm founded in 2022 by Rachel Mansfield and Jordan Carpenter, focusing on consumer-oriented startups. The firm builds on their angel investing experience, which began in 2018, and emphasizes long-term sustainability in sectors such as food, family, health, and wellness. Located in the United States, grt sht ventures aims to support brands that can thrive beyond fleeting trends.
The organization has a strong emphasis on providing not just capital but also strategic advisory support. Rachel Mansfield's extensive network and expertise in brand-building are leveraged to help portfolio companies succeed. The firm has made notable strides in the consumer investment space, with a portfolio that includes several well-known brands.
As of now, grt sht ventures has a portfolio of nine companies, showcasing its commitment to backing innovative consumer products. The firm continues to evolve, focusing on enhancing everyday life through sustainable consumer solutions.
grt sht ventures primarily invests in consumer-focused startups, particularly in the sectors of food, family, wellness, and lifestyle. The firm targets early-stage investments, specifically at the angel and seed stages, and seeks to partner with enthusiastic founders who possess strong ideas and execution capabilities. The investment strategy is centered around avoiding short-lived fads, instead focusing on brands that can endure and thrive over time.
The firm looks for companies that align with its thesis of enhancing everyday life through innovative consumer products. Geographic focus is on the United States, and while specific check sizes are not disclosed, the firm emphasizes the importance of strategic advisory support alongside capital. This dual approach aims to provide portfolio companies with the necessary resources to navigate market challenges effectively.
grt sht ventures has invested in a diverse range of consumer brands, with a total of nine companies in its portfolio. The following are notable portfolio companies:
This portfolio reflects the firm's commitment to supporting brands that prioritize sustainability and long-term success in the consumer market.
Rachel Mansfield (Co-Founder / Managing Partner) — Rachel is a food entrepreneur, cookbook author, and podcast host. She has a significant social media presence and is known for her expertise in brand-building. Rachel transitioned from creator to investor, leveraging her audience to support consumer brands.
Jordan Carpenter (Co-Founder) — Jordan joined Rachel's business ventures in 2021 after a decade of experience in accounting and operations roles at hedge funds and private equity firms in New York. His financial background complements the firm's investment strategy.
Jake Kneller (Advisor) — Co-founder and CEO of Sweet Nothings, Jake brings valuable industry experience to the advisory team at grt sht ventures.
Elizabeth Stein (Advisor) — Founder and CEO of Purely Elizabeth, Elizabeth is another key advisor, contributing her expertise in the consumer food sector.
Greg Davidson (Advisor) — Co-founder and CEO of Lalo, Greg adds to the advisory roster, providing insights into family-focused products.
To pitch to grt sht ventures, founders should use the application form available at grtshtventures.com/contact-us. The firm operates on a rolling application cycle, and while specific deadlines are not disclosed, it is recommended to submit pitches as soon as possible.
Founders should include a clear overview of their business model, market strategy, and how their product aligns with the firm's focus on sustainability and long-term success. A well-structured pitch deck that highlights these elements will be beneficial.
In 2025, grt sht ventures continues to expand its portfolio, with notable investments in brands such as Hu Kitchen and Midday Squares. The firm has been recognized in various industry publications, including the Specialty Food Association, which highlighted Rachel Mansfield's transition from creator to investor.
Additionally, grt sht ventures has been featured in CB Insights for its investment activities, showcasing its commitment to supporting sustainable consumer brands. The firm remains active in the venture capital space, focusing on long-term partnerships with innovative founders.
What are the investment criteria for grt sht ventures?
grt sht ventures focuses on consumer-oriented startups, particularly in food, family, wellness, and lifestyle sectors. The firm seeks enthusiastic founders with strong ideas and execution capabilities, avoiding investments in short-lived fads.
How can I apply or pitch to grt sht ventures?
Founders can pitch to grt sht ventures through their contact page at grtshtventures.com/contact-us. The application process is rolling, and specific details regarding the pitch email or form are available on their website.
What makes grt sht ventures different from other investors?
grt sht ventures combines capital investment with strategic advisory support, leveraging Rachel Mansfield's extensive network and brand-building expertise to help portfolio companies succeed in the market.
What is the geographic scope of grt sht ventures?
The firm focuses its investments within the United States, targeting consumer brands that can thrive in this market.
What is the typical check size for investments?
While specific check sizes are not disclosed, grt sht ventures invests at the angel and seed stages, indicating a focus on early-stage funding.
What is the firm's approach to post-investment involvement?
grt sht ventures emphasizes strategic advisory support post-investment, helping portfolio companies with demand signals and go-to-market strategies, in addition to providing capital.
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