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Green Tea Ventures is a venture capital firm founded by Jeroen Arts in the Netherlands. The firm focuses on providing investment and advisory services to early-stage companies, particularly in the technology sector. Jeroen Arts has a background in scaling startups, having previously founded and led Deskbookers, a workspace marketplace, through a successful VC fundraising process. This experience informs the firm's approach to supporting startups with significant growth potential.
Currently, Green Tea Ventures operates primarily in Europe, with a specific emphasis on the Netherlands. The firm targets early-stage investments, particularly in sectors such as AI, SaaS, healthcare, consumer, and climate. Although specific quantitative data regarding fund size and portfolio count is not publicly available, the firm is known for its strategic advisory services that enhance the growth trajectories of its portfolio companies.
Green Tea Ventures invests in early-stage companies across various sectors, with a strong emphasis on technology and innovation. The firm targets pre-seed, seed, and seed-plus stages, aiming to support startups that demonstrate strong potential for growth and scalability. The sectors of interest include AI, SaaS, healthcare, consumer, and climate. This focus aligns with the increasing demand for technological solutions in these areas, particularly within the European market.
Green Tea Ventures seeks to partner with founders who exhibit a clear vision and the capability to execute their business plans effectively. The firm values innovative ideas that can disrupt traditional markets and create significant impact. Deal structures typically involve early-stage equity investments, and the firm is open to co-investment opportunities that align with its investment thesis.
Green Tea Ventures has invested in a diverse range of companies, showcasing its commitment to supporting early-stage startups across various sectors. Notable portfolio companies include:
This portfolio reflects Green Tea Ventures' strategy of investing in technology-driven companies that have the potential for significant growth and scalability.
Jeroen Arts — Founder and Investor
Jeroen Arts has a background as the founder and CEO of Deskbookers, where he successfully scaled the company through a VC fundraising process. He has also served as a partner and principal at Speedinvest, focusing on marketplace startups. His expertise lies in navigating the venture capital landscape and supporting early-stage companies in achieving growth.
To pitch Green Tea Ventures, founders should visit the firm's website at jeroenarts.com. It is recommended to include a comprehensive pitch deck that outlines the business model, market opportunity, and growth strategy. The firm prefers direct submissions through their website and does not indicate a specific response time, so founders should be prepared for varying timelines.
As of April 2026, Green Tea Ventures has not publicly announced any recent investments, exits, or fund raises. The firm maintains a low profile in terms of public updates, focusing primarily on its investment activities and portfolio management.
What are Green Tea Ventures' investment criteria?
Green Tea Ventures focuses on early-stage investments in technology and innovation sectors, particularly in AI, SaaS, healthcare, consumer, and climate. The firm seeks startups that demonstrate strong growth potential and scalability.
How can I apply or pitch to Green Tea Ventures?
Founders can pitch their startups through the firm's website at jeroenarts.com. It is advisable to include a clear business plan and growth strategy in the pitch deck.
What makes Green Tea Ventures different from other investors?
The firm emphasizes strategic advisory services alongside capital investment, leveraging Jeroen Arts's extensive experience in scaling startups. This dual approach aims to enhance the growth trajectories of portfolio companies.
What is the geographic scope of Green Tea Ventures?
Green Tea Ventures primarily operates in Europe, with a specific focus on the Netherlands. The firm is dedicated to supporting European tech startups.
What is the typical check size for investments?
While specific check sizes are not publicly disclosed, Green Tea Ventures typically invests at the pre-seed, seed, and seed-plus stages, which generally involve smaller investment amounts compared to later-stage funding.
What kind of post-investment involvement does Green Tea Ventures have?
Green Tea Ventures provides strategic advisory services to its portfolio companies, helping them navigate challenges and scale effectively. This involvement often includes mentorship and operational support.
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