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GOODsoil VC is a venture capital firm founded around 2016-2017, with a mission to partner with founders in building companies. The firm operates primarily in Sub-Saharan Africa and Europe, focusing on funding diverse teams and underrepresented founders who may lack access to capital. GOODsoil VC has established itself as a key player in the early-stage investment landscape, particularly in technology sectors.
As of now, GOODsoil VC has fully deployed its flagship fund, which totals $67.5 million. The firm has historically invested in pre-seed, seed, and Series A stages, primarily targeting technology companies in sectors such as fintech, edtech, and marketplaces. The firm has made notable strides in supporting diverse teams, aligning with its commitment to empowering underrepresented founders.
GOODsoil VC has been recognized for its contributions to the startup ecosystem, receiving accolades such as the Africa Startup Ecosystem Builders Awards Venture Company of the Year in 2022. The firm’s headquarters are strategically located to facilitate investments across its target regions, enhancing its ability to support innovative startups.
GOODsoil VC invests in diverse teams across Sub-Saharan Africa and Europe, with a strong emphasis on early-stage technology companies. The firm primarily targets sectors such as fintech, edtech, marketplaces, and mobile technology. Their investment strategy includes pre-seed, seed, and Series A stages, with check sizes ranging from $50,000 to $250,000.
The firm’s thesis centers on backing underrepresented founders who are building global, market-defying companies. GOODsoil VC seeks to empower these founders by providing not only capital but also strategic guidance and access to valuable networks. The firm’s commitment to diversity is reflected in its portfolio, which includes companies that address significant market needs in their respective regions.
Geographically, GOODsoil VC focuses on Sub-Saharan Africa and Europe, with a particular interest in Ghana and the United Kingdom. The firm’s approach to investment is characterized by a hands-on involvement in the growth and development of its portfolio companies, ensuring they navigate the challenges of building technology startups in diverse markets.
GOODsoil VC has built a notable portfolio of companies, primarily in the fintech and technology sectors. Key investments include:
These companies exemplify GOODsoil VC's focus on innovative solutions that cater to underserved markets. The firm has historically concentrated its investments in sectors that align with its mission to support diverse teams and underrepresented founders.
Charmaine Hayden — Co-founder / Managing Partner. Charmaine has been instrumental in positioning GOODsoil VC around minority founders and African tech. She has a strong background in venture capital and entrepreneurship.
Orla Enright — Co-founder / Partner. Orla is part of the founding team and has experience in supporting early-stage technology companies. Her expertise lies in identifying promising startups and guiding them through their growth phases.
Ashley Thompson-MacCarthy — Co-founder. Ashley has contributed to the establishment of GOODsoil VC and focuses on empowering underrepresented founders in the technology sector.
Richard Mensah — Co-founder / General Partner. Richard plays a key role in the firm’s investment strategy and has a background in supporting diverse teams in technology.
Connie Yeung — Team member. Connie is listed among GOODsoil's employees and contributes to the firm’s operations and support for portfolio companies.
Currently, GOODsoil VC is not accepting new pitches as they have fully deployed their flagship fund. However, interested founders can still reach out via email at info@goodsoilvc.com for inquiries or potential future opportunities.
For those who may wish to pitch in the future, it is advisable to prepare a comprehensive deck that outlines the startup’s mission, market opportunity, and team diversity. While there is no formal application process disclosed, having a clear and compelling narrative will be beneficial.
Response times for inquiries are not specified, and founders should be aware that GOODsoil VC is currently focused on managing its existing portfolio rather than seeking new investments.
In June 2025, GOODsoil VC was reported to have fully deployed its $67.5 million flagship fund and will not raise a follow-up fund, as noted by Tech Labari. This marks a significant milestone for the firm, indicating its transition from an active investor to a historically important player in the venture capital space.
Additionally, GOODsoil VC received recognition as the Venture Company of the Year at the Africa Startup Ecosystem Builders Awards in 2022, highlighting its commitment to supporting diverse founders and innovative startups.
Recent reports from sources such as CB Insights and Africa Business Communities corroborate the firm’s focus on backing underrepresented founders and its investment strategy in technology sectors.
What are GOODsoil VC's investment criteria?
GOODsoil VC focuses on investing in diverse teams at the pre-seed, seed, and Series A stages, primarily in technology sectors such as fintech, edtech, and marketplaces. The firm seeks to empower underrepresented founders who may not have ample access to capital.
How can I pitch to GOODsoil VC?
Currently, GOODsoil VC is closed to new investments as they have fully deployed their flagship fund. However, interested founders can reach out via email at info@goodsoilvc.com for any inquiries.
What makes GOODsoil VC different from other investors?
GOODsoil VC is distinguished by its commitment to supporting diverse and underrepresented founders in Sub-Saharan Africa and Europe. The firm emphasizes strategic guidance and access to networks, in addition to capital, to help portfolio companies succeed.
What is the geographic focus of GOODsoil VC?
The firm primarily invests in Sub-Saharan Africa and Europe, with a particular emphasis on Ghana and the United Kingdom.
What is the typical check size for investments?
GOODsoil VC typically invests between $50,000 and $250,000 in its portfolio companies.
What is the current status of GOODsoil VC?
As of 2025, GOODsoil VC has fully deployed its $67.5 million flagship fund and will not raise a follow-up fund, making it a historically significant investor rather than an active target for new pitches.
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