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Future Now Capital is a technology investment manager based in Sydney, Australia, dedicated to investing in and supporting the growth of independent software companies. The firm evolved from Future Now Ventures, which was established in 2013, and has since focused on scaleup-stage enterprises. Future Now Capital emphasizes significant minority stakes in a limited number of companies, typically between 10 to 12, to empower business owners while ensuring proper governance.
The firm currently manages a portfolio of 10 companies, primarily in the software sector, with a strong commitment to fostering innovation. Future Now Capital has established a unique partnership with Microsoft, which provides its portfolio companies access to accelerated growth programs and commercial networks. This partnership enhances the market reach and operational capabilities of the companies within its portfolio.
Future Now Capital's notable milestones include its world-first partnership with Microsoft in 2019, which allows investors direct exposure to companies selected for Microsoft's accelerated growth programs. The firm continues to actively engage in the venture capital space, focusing on technology companies that are innovating and providing digital solutions.
Future Now Capital primarily invests in technology companies, particularly those in the software sector, with a focus on scaleup-stage enterprises. The firm’s investment strategy emphasizes providing equity for growth, avoiding cashing out existing shareholders or using leverage. This approach allows Future Now Capital to target companies that are innovating and providing digital solutions, particularly in the context of the ongoing digital transformation accelerated by cloud adoption.
The sectors of interest for Future Now Capital include SaaS, fintech, healthcare, AI, and IoT. The firm seeks to invest in companies that have demonstrated product-market fit and are looking for capital to scale their operations. Future Now Capital's investment thesis centers on empowering business owners through significant minority stakes, ensuring proper governance while supporting their growth strategies.
Future Now Capital looks for founders who are passionate about their products and possess a clear vision for their companies. The firm prefers to engage in governance rights and active involvement in the growth strategies of its portfolio companies, which aligns with its commitment to fostering innovation in the software sector.
Future Now Capital has a diverse portfolio of 10 notable companies, primarily in the software sector. The following companies exemplify the firm’s investment focus:
John Orrock: Chairman and co-founder of Future Now Capital, John has extensive experience in the technology sector and has been instrumental in the firm's strategic direction since its inception.
Chris Lee: Co-Managing Partner and co-founder, Chris has a strong background in venture capital and technology investments, having co-founded Future Now Ventures in 2013.
Giacomo Gaetani: Co-Managing Partner, Giacomo brings expertise in technology investments and has played a key role in managing the firm's portfolio.
Sam Streeter: Partner – Investor Relations, Sam focuses on building relationships with investors and managing communications related to the firm's investment activities.
Michael Wong: Principal – Investments, Michael is responsible for sourcing and evaluating potential investment opportunities within the technology sector.
Hannah Waites: Executive Business Manager, Hannah oversees the firm's operations and ensures efficient management of resources.
Zhan Liu: Financial Controller, Zhan manages the financial aspects of the firm, ensuring compliance and financial health.
Mark Samson: Vice President, Mark plays a significant role in investment strategy and portfolio management.
Dev Gitay: Senior Investment Analyst, Dev focuses on analyzing market trends and supporting investment decisions.
To pitch to Future Now Capital, founders should send an email to info@futurenowcapital.com. It is recommended to include a comprehensive business plan, financial projections, and details about the team and product.
Future Now Capital prefers pitches that clearly outline the startup's value proposition and market potential. Founders should be prepared to discuss their growth strategies and how they plan to leverage the firm's resources and network.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are beneficial but not mandatory.
In March 2023, Future Now Capital co-led a $14M capital raise for EncompaaS, an enterprise compliance SaaS company, alongside CVC Emerging Companies and Marshall Investments. This funding aims to support EncompaaS in its global growth initiatives.
Future Now Capital continues to actively engage with its portfolio companies, including Reekoh, an IoT-SaaS integration platform based in Sydney and Manila, indicating ongoing investment activity in the technology sector.
What are Future Now Capital's investment criteria?
Future Now Capital focuses on technology companies, particularly in the software sector, that are at the scaleup stage. The firm emphasizes significant minority stakes and does not engage in cashing out existing shareholders or using leverage.
How can I apply or pitch to Future Now Capital?
Founders can pitch to Future Now Capital by sending an email to info@futurenowcapital.com. It is advisable to include a detailed business plan and financial projections in the pitch.
What makes Future Now Capital different from other venture capital firms?
Future Now Capital differentiates itself through its unique partnership with Microsoft, which provides portfolio companies access to accelerated growth programs and commercial networks, enhancing their market reach.
What is the geographic scope of Future Now Capital's investments?
The firm primarily invests in companies located in Oceania, specifically Australia, but is open to global market aspirations for its portfolio companies.
What is Future Now Capital's post-investment involvement like?
Future Now Capital actively engages with its portfolio companies through governance rights and involvement in their growth strategies, ensuring that they have the necessary support to scale effectively.
What is the typical check size for investments made by Future Now Capital?
While specific check sizes are not disclosed, Future Now Capital typically invests in significant minority stakes in a limited number of companies, focusing on providing equity for growth.
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