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Forma Capital is a venture capital firm based in the United States, dedicated to supporting founders, athletes, and cultural leaders. The firm focuses on companies that have the potential to lead their categories, particularly in consumer products and sports. They manage a portfolio of six companies.
Forma Capital invests in sectors such as sports and consumer innovation, targeting companies that operate at the intersection of culture, commerce, and community. They seek to identify emerging sports assets and iconic consumer brands, particularly those that can leverage talent-driven influence.
Notable portfolio companies include Major League Pickleball, a professional league for pickleball; SWEAT440, a fitness brand with innovative workout solutions; PATH Water, focused on sustainable water solutions; Bravo Sierra, a personal care brand for active lifestyles; Flaus, in the health and wellness sector; and BODYROK, a fitness studio offering specialized workout programs.
Submit your pitch through their form at formacapital.vc.
Forma Capital focuses on consumer and sports brands that influence culture and community. They look for companies that can leverage talent-driven influence and have the potential to lead their categories.
Yes, Forma Capital often leads investment rounds, particularly in early-stage companies that align with their focus areas.
Specific details about the size of Forma Capital's current fund are not publicly available.
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