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Exit Quotient Ventures is a venture capital fund based in Lansing, Michigan, established in 2022. The firm operates with a fund size of $5 million, focusing on pre-seed and seed stage investments. Its mission is to enhance the entrepreneurial ecosystem in the Midwest by backing high-performing startups that leverage technology or industry-leading processes for growth.
The firm emphasizes its commitment to supporting founder-led companies that demonstrate traction and consistent growth in annual recurring revenue (ARR). Exit Quotient Ventures aims to provide more than just capital; it offers mentorship, operational guidance, and network introductions to help portfolio companies scale effectively.
Exit Quotient Ventures is strategically positioned to tap into the Midwest's entrepreneurial potential, targeting businesses that are either based in or connected to the region. The firm is industry-agnostic but has a particular interest in sectors such as edtech, medical devices, and marketplaces.
Exit Quotient Ventures invests primarily in founder-led startups that exhibit significant traction in their respective markets. The firm focuses on pre-seed and seed stage companies, with investment sizes typically ranging from $50,000 to $150,000. For startups demonstrating substantial growth, follow-on investments can reach up to $250,000.
The firm is industry-agnostic but specifically targets businesses connected to the Midwest. It seeks capital-efficient startups that utilize technology or industry-leading processes to scale. Exit Quotient Ventures emphasizes the importance of consistent ARR growth and strong founder quality in its investment thesis.
In addition to financial backing, the firm provides operational insights and mentorship to help founders navigate the challenges of scaling their businesses. This dual approach of capital and support is designed to empower entrepreneurs to achieve their maximum potential.
Exit Quotient Ventures has built a diverse portfolio of 13 companies across various sectors. Notable investments include:
This portfolio reflects the firm's commitment to supporting innovative startups that leverage technology for growth and efficiency.
Broc W. Edwards: Managing Partner. Broc is the founder and CEO at Pronoia, with prior investment banking experience at Merrill Lynch, Keefe, Bruyette & Woods, and Raymond James, focusing on M&A and capital markets advisory.
Reuben Levinsohn: Managing Partner. Reuben is a founding partner of Washington Avenue Advisors and Washington Avenue Ventures, with a background as an entrepreneur and experience in startup advisory and investing.
Paul Jaques: Venture Partner. Paul serves as the Managing Director of Venture Creation at Michigan State University and is a five-time founder, mentor, advisor, and investor in the Midwest startup scene.
Jillian Lorenz: Venture Partner. Jillian is a business coach and exited founder of The Barre Code, who joined Exit Quotient Ventures as a venture partner in 2024.
Ted Neely: Venture Partner. Ted has over 30 years of experience as an investment professional at Goldman Sachs and serves as an LP/advisor to multiple funds, co-founding Integrated Service Partners.
Startups interested in pitching to Exit Quotient Ventures should submit their proposals through the Startup Submission form. The firm prefers a structured approach to pitches, focusing on key metrics such as traction, market potential, and technology utilization.
While specific response times are not disclosed, founders can expect a thorough review of their submissions. It is advisable to provide comprehensive information in the pitch deck to facilitate the evaluation process.
In 2022, Exit Quotient Ventures was founded in Lansing, Michigan, with a focus on enhancing the entrepreneurial ecosystem in the Midwest. The firm launched with a fund size of $5 million, targeting pre-seed and seed stage investments.
As of 2023, Exit Quotient Ventures has built a portfolio of 13 companies across various sectors, including edtech, medical devices, and marketplaces. The firm continues to seek out innovative startups that demonstrate traction and consistent growth.
What investment criteria does Exit Quotient Ventures use?
Exit Quotient Ventures focuses on founder-led startups that demonstrate significant traction and consistent growth in annual recurring revenue (ARR). The firm is particularly interested in companies based in or connected to the Midwest.
How can startups apply for funding?
Startups seeking financing can submit their proposals through the Startup Submission form on the Exit Quotient Ventures website.
What makes Exit Quotient Ventures different from other investors?
Exit Quotient Ventures emphasizes not only capital investment but also provides operational guidance, mentorship, and network introductions to help portfolio companies scale effectively.
What is the typical check size for investments?
Investment sizes typically range from $50,000 to $150,000 for pre-seed and seed stage companies, with potential follow-on investments of up to $250,000 for those demonstrating substantial growth.
What sectors does Exit Quotient Ventures focus on?
The firm is industry-agnostic but has specific interests in sectors such as edtech, medical devices, and marketplaces.
What is the geographic focus of Exit Quotient Ventures?
Exit Quotient Ventures primarily targets startups based in or connected to the Midwest region of the United States.
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