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BrandProject LP is a venture capital firm founded by Andrew Black over ten years ago, based in North America. The firm specializes in partnering with visionary founders to build and scale consumer brands. BrandProject operates as both a venture studio and a fund, focusing on early-stage investments in the consumer sector.
The organization has a portfolio of four notable companies and employs a hands-on approach to support its investments. BrandProject leverages its team's extensive expertise in design, product development, engineering, growth strategies, finance, operations, and consumer marketing to assist portfolio companies in achieving their growth objectives.
BrandProject LP invests in early-stage consumer brands across three key stages: Incubate, Accelerate, and Scale. The firm provides funding ranging from $500K to $5M, with specific allocations for different stages of development. For the Incubate stage, BrandProject invests between $500K to $2M to help develop new businesses from scratch. In the Accelerate phase, the firm offers funding of $750K to $2M for pre-seed and seed stage brands. For companies at the Scale stage, BrandProject provides growth capital ranging from $1M to $5M for Series A brands.
The firm focuses on sectors such as consumer and commerce, emphasizing a hands-on approach that utilizes its team's diverse expertise to support brand growth. BrandProject seeks to partner with founders who have a clear vision and the potential to innovate within the consumer space.
BrandProject LP has invested in four notable companies, each representing a unique aspect of the consumer sector:
These companies illustrate BrandProject's commitment to supporting innovative consumer brands that address specific market needs.
Andrew Black: Founder and Managing Partner, previously worked at P&G and Loblaw, with over ten years of experience in consumer brand development.
Chad Leger: CFO & Operating Partner, responsible for financial oversight and operational strategy.
Hayden Williams: Partner, focuses on investment strategy and portfolio management.
Abigail Haines: Principal, involved in sourcing and evaluating new investment opportunities.
Chris Martone: Vice President, supports portfolio companies with growth strategies.
Colin Harding: Vice President, focuses on operational support and market entry strategies.
Jay Bhatti: Technology Advisor, provides insights on technology trends and innovations relevant to consumer brands.
To pitch to BrandProject LP, founders should send their proposals via email to ideas@brandproject.com. It is advisable to include a comprehensive deck that outlines the business model, market analysis, and financial projections. The firm typically reviews submissions promptly, but response times may vary based on the volume of inquiries.
As of March 2026, BrandProject LP continues to expand its portfolio, focusing on early-stage consumer brands. The firm has recently made investments in companies that align with its mission of supporting innovative consumer products. Specific details on recent investments or exits have not been disclosed.
What are BrandProject's investment criteria?
BrandProject LP focuses on early-stage consumer brands, investing in companies at the Incubate, Accelerate, and Scale stages. The firm looks for visionary founders with innovative ideas and a strong market potential.
How can I apply or pitch to BrandProject?
Founders can pitch their ideas to BrandProject by sending an email to ideas@brandproject.com. It is recommended to include a detailed business plan and financial projections in the pitch.
What makes BrandProject different from other venture capital firms?
BrandProject LP distinguishes itself through its hands-on approach and extensive expertise in various fields, including design, product development, and consumer marketing. This allows the firm to provide tailored support to its portfolio companies.
What is the geographic scope of BrandProject's investments?
BrandProject LP primarily invests in North America, focusing on consumer brands that have the potential for significant growth in this market.
What is the typical check size for investments?
BrandProject invests between $500K and $5M, depending on the stage of the company and its specific funding needs.
What kind of post-investment involvement does BrandProject have?
The firm takes an active role in supporting its portfolio companies, leveraging its team's expertise to assist with growth strategies, operational challenges, and market entry.
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