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301 INC

301 INC is the corporate venture capital arm of General Mills, based in Minneapolis, Minnesota. It invests in early- and growth-stage companies across the food ecosystem, focusing on innovation in food brands, digital capabilities, and sustainability.

Website
301inc.com
Recorded stages
Seed, Series A, Series B, Growth Equity
Recorded regions
United States

Online destinations

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Official links

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Overview

301 INC is the venture capital arm of General Mills, founded to invest in founders who are transforming the food ecosystem. The organization is based in Minneapolis, Minnesota. It focuses on enhancing digital capabilities, supporting emerging food brands, innovating go-to-market models, and promoting sustainability in agriculture and packaging technologies. By leveraging General Mills' extensive expertise and resources, 301 INC aims to elevate disruptive food founders and help them scale their businesses effectively.

Focus

301 INC invests in various sectors within the food industry, emphasizing digital capabilities, emerging food brands, new go-to-market models, and agriculture & packaging technologies. The organization provides strategic perspective, technical expertise, and industry connections to elevate emerging brands, alongside capital investment.

Support

301 INC adds value to its portfolio companies by providing access to General Mills' brand-building strategies, product development expertise, supply chain insights, and connected commerce capabilities, helping founders scale their businesses effectively.

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Check your startup’s fit with 301 INC

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